July 14 at the ExL Pharma Public Relations & Communications Summit in New Brunswick NJ
Become a PR Leader in the Changing Digital Media Landscape. Communications professionals have always known how to tell a compelling story, but how does that help with Web PR?
July 17 at the Internet Strategy Forum Summit in Portland OR
Internet Marketing by the Numbers. How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your Internet marketing to calculate your return on investment and to fine tune every aspect of your Internet marketing.
Foreword by Geoff Ramsey
No, not on purpose. You should try to do the right thing. But admit it, most of what we try is wrong. How do you know whether it's working? How do you know what to try next?
$16.49 ![]() |
How do search engines work? How do you work them? What's it all worth? Too many search marketing books tell you all about which dials to turn and which levers to pull. OK, we do, too. But we also remind you that search marketing is more about marketing than search—meeting your business goals.
$31.49
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