973.826.0744
info@mikemoran.com
 Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s website for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon, a leading social media consultancy based in New York City.
 Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes a marketing column for Search Engine Guide and for the Biznology® newsletter and blog. Mike frequently keynotes conferences worldwide on Internet marketing for marketers, public relations specialists, market researchers, and technologists.

What people need to know is that Internet marketing is more about marketing than about the Internet.

Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 20 years’ experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 11 patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies and served as product manager for IBM’s search and text analytics products.

 

  • How do I track the source of phone calls?
    I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned in, it would seem to be obvious that they want to employ some form of call tracking. But they don’t.... more
    Source: Mike on Biznology.com | Published on 2014-07-18
  • You’ve Got Great Content. Now What?
    Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you’ve ever been greeted by a deafening silence after creating great content, you know that creating great content isn’t the end of the content marketing process. It’s the beginning. Learn how to promote, amplify and distribute... more
    Source: Mike on Biznology.com | Published on 2014-07-16
  • Are you brave enough for digital marketing?
    I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. And the longer... more
    Source: Mike on Biznology.com | Published on 2014-07-02