July 13 to the Marketing Executives Networking Group (MENG) in New York City
How the Internet is Changing Marketing. It's not enough to stay on message. And the idea of "message control" is dead. Customers leave your Web site in a huff and post a bad review in a minute and a huff. Learn how to operate in this brave new marketing world. $25 advance registration required for non-members.
September 11 to the Marketing Executives Networking Group (MENG) in Morristown, New Jersey
When Marketing Is Not Enough. What happens when marketing doesn't work anymore? Or doesn't work enough? What do you do when the old tactics don't seem to get the same attention? Find out how the best companies are using the Internet to market their products but also their company, too. Find out how being a purpose-driven company gives you the edge when things aren't going so well.
The second edition is here. Thoroughly updated with all the changes in the last three years, including two brand new chapters on social media and Web site search. It also contains a companion DVD with white papers, podcasts, and over two hours of video. Don't settle for last year's advice. Update your copy of Search Engine Marketing, Inc. now.
$31.49
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Foreword by Geoff Ramsey
No, not on purpose. You should try to do the right thing. But admit it, most of what we try is wrong. How do you know whether it's working? How do you know what to try next?
$16.49 ![]() |