Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s website for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon, a leading social media consultancy based in New York City.
 Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes a marketing column for Search Engine Guide and for the Biznology® newsletter and blog. Mike frequently keynotes conferences worldwide on Internet marketing for marketers, public relations specialists, market researchers, and technologists.

What people need to know is that Internet marketing is more about marketing than about the Internet.

Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 20 years’ experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 11 patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies and served as product manager for IBM’s search and text analytics products.


  • When will you know enough about digital marketing?
    I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell them what to do. Unfortunately, they get me. I wish I could tell you that I feel like an expert–like I know what I am doing.... more
    Source: Mike on Biznology.com | Published on 2014-08-21
  • Who is clicking on paid search ads?
    I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Invariably, about half of the audience raises their hands. Maybe you would raise your hand to answer such a question yourself. But I suspect that... more
    Source: Mike on Biznology.com | Published on 2014-08-18
  • How marketers help phishers succeed
    What would you think if you received the email above? (I used white out on the email address and phone number to protect identities, but the rest of the email is exactly as it was received.) But back to the question. What would you do if you got that email? Would... more
    Source: Mike on Biznology.com | Published on 2014-08-07