Biznology Blog by Mike Moran

Where Business and Technology Come Together

September 2, 2010

Adapting to a Social Media Fast

I don't pick up a newspaper very much anymore, but I read a few last month. Why? I was on vacation for three weeks and on a social media fast for those weeks and my first week back at work last week. The surprise for me was that social media behavior is so ingrained into my workday, that I really struggled in my week at work after not noticing much missing on my vacation. To hear more about the experience, check out my latest post on Search Engine Guide, "Adapting to a Social Media Fast."

Posted by MikeMoran at 3:17 PM | Comments (0)

September 1, 2010

Is the Web dead?

So, I go away on vacation for a month and come back to find out that the Web died. (I knew this vacation was a bad idea.) I mean, I never even knew the Web was sick. It seemed to be in perfect health when I left. But as I catch up on my reading for August, I can see that the Web must be dead--all the cool kids say so, led by Wired Magazine's Chris Anderson with his story, "The Web is dead. Long live the Internet." Admittedly, this is a nice link-baiting title for an article (as is mine for this newsletter), but what exactly is the story here? And what does it mean to marketers?

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Posted by MikeMoran at 2:49 PM | Comments (0)

August 31, 2010

Content with Intent: Content for Content's Sake

by Frank Reed

This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do you remember President George W. Bush's often hilarious re-positioning of certain words?) I call it creating content for content's sake or the "throw everything against the wall and see what sticks" approach. It's a less desirable way to approach content, but it is becoming more and more popular due to the likes of content farms like Yahoo's Associated Content, independent Demand Media, and others, such as Examiner.com.

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Posted by FrankReed at 7:00 AM | Comments (0)

August 27, 2010

Content with Intent: Re-Create Yourself

by Frank Reed

The Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important and what's the connection to content, which is fine. One thing I am learning more and more quickly every day is that EVERYTHING is related to content, whether it's business or personal. Everything we do from the spoken word to the written word to the unspoken gesture and more is content. If it weren't for content, we'd have no way to communicate.

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Posted by FrankReed at 7:00 AM | Comments (4)

August 25, 2010

Content with Intent: Validate Your Authority

by Frank Reed

In today's online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed "thought leaders" that the price has dropped to a nickel a dozen. As a result, it can be hard for the consumer of today to tell who is telling the truth and who is telling a tale. Interestingly enough, this proliferation of so-called experts allows for companies that truly have expertise to shine, through their use of content. Never before has there been more outlets to exhibit genuine expertise that goes beyond a hollow profile with nothing to back it up.

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Posted by FrankReed at 7:00 AM | Comments (2)

August 23, 2010

Content with Intent: Entertain Your Audience

by Frank Reed

OK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large. (Well, at least our readers but who's counting?) I risk being ostracized by just about everyone when I reveal the following: Business can be very boring.

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Posted by FrankReed at 7:00 AM | Comments (5)

August 19, 2010

Content with Intent: Educate Your Audience

by Frank Reed

In my last post, I gave an overview of this series about creating content with intent. As with anything else in business and life in general, we can have a million different tools at our disposal, but if they are not applied correctly then they are not as effective. You're not going to paint a house with a screwdriver, right? No, but you can open the can of paint with one to get the project rolling (pun intended). It's the same with content. When it is created, there must be intent behind it in order for it to make sense and to find its home amongst the other content offerings you have.

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Posted by FrankReed at 7:00 AM | Comments (3)

August 17, 2010

Content with Intent: Inform Your Audience

by Frank Reed

I have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating?

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Posted by FrankReed at 7:00 AM | Comments (3)

August 16, 2010

A Skewed Web: Are you an outlier?

by Aaron Kim

Relying solely on social news or social bookmarking services such as Digg, Reddit, Fark, Slashdot, and Delicious might leave you with a very peculiar version of the world. A glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. It's a skewed Web out there, and sometimes you might just feel like you don't belong. But is that real, or just a distorted view of the social media world?

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Posted by AaronKim at 12:43 PM | Comments (0)

August 13, 2010

Content Anticipation in Decline: The Sunday Newspaper

by Frank Reed

This series has concentrated on different types of content that I look forward to and truly anticipate. As far as content goes, there is probably no better compliment than having an audience waiting on what will be produced next. Well, the only way that can be better is that it happens over a long period of time, but in today's world of disposable everything that is becoming harder and harder to accomplish.

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Posted by FrankReed at 7:00 AM | Comments (1)