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Books and Other Writing

Books
 Search Engine Marketing, Inc. Known as the “Bible of Search Marketing,” the first edition debuted in September of 2005 with the second edition out in 2009. The book is updated on each printing.

More on Search Engine Marketing, Inc.

 Do It Wrong Quickly Named one of the 11 best business books of 2007 by the Miami Herald, one of 25 Essential Reads for Web Pros by Website Magazine, and one of Top 100 Social Media Books Ever by Mellow Billow

More on Do It Wrong Quickly

Blogs
Biznology  

Since 2005, the Biznology® monthly newsletter and daily articles have featured my own writing as well as that of other experts from around the web on subjects that bring business and technology together, such as Internet marketing. Here are my Biznology monthly newsletters and all Biznology articles. You can sign up for Biznology emails here.

wr-seguide  

Columnist for Search Engine Guide and Small Business Answers since 2008

List of articles for Search Engine Guide

List of articles for Small Business Answers

wr-chamber  

Columnist for Chamber of Commerce blog since 2013

List of articles for Chamber of Commerce

wr-webpro  

Columnist for WebProNews 2007-2011

List of articles for WebProNews

Internet Evolution  

 

Columnist for Internet Evolution 2008-2010.

Magazines
wr-revper  

Regular search columnist for Revenue Magazine from 2006 to 2008

Articles for Revenue Magazine

wr-viewpoint  

Author of One Web Image (PDF format), Viewpoint magazine (January 2002), pp. 12-14. This article explained ibm.com’s means of governing its huge website and showed how IT governance is the key to a consistent user experience on a large website such as ibm.com.

Guest Articles
wr-informit  

November 2005: “Is Google Missing Your Web Site?” on InformIT

wr-ibm  

Two articles on IBM developerWorks in 2006, called “Get your Web pages into search indexes” and “Improve search marketing for large sites.”

wr-seland  

November 2007: “Are Your Customers Looking for a Problem?” in Search Engine Land

December 2009: ““See No Evil” Is No Way For Big Companies To Deal With Search Spam” in Search Engine Land

wr-toprank  

October 2007: “Why Search Marketing Is So Hard” in Lee Odden’s Online Marketing Blog

wr-yahoo  

January 2008: “The Three Biggest Mistakes in Search Marketing” in the Yahoo! Search Marketing Blog