Books
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Two world-renowned digital marketing thought leaders will show how to integrate content marketing with Big Data to deliver exactly the right messages to exactly the right customers and influencers. IBM’s James Mathewson and Converseon’s Mike Moran reveal how to make the most of today’s Big Data algorithms to shape your messages and get them past Google and Facebook. More on Outside-In Marketing |
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Known as the “Bible of Search Marketing,” the first edition debuted in September of 2005 with the second edition out in 2009. The book is updated on each printing.The totally revamped third edition was published in December 2014. More on Search Engine Marketing, Inc. |
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Named one of the 11 best business books of 2007 by the Miami Herald, one of 25 Essential Reads for Web Pros by Website Magazine, and one of Top 100 Social Media Books Ever by Mellow Billow. More on Do It Wrong Quickly |
Blogs
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Since 2005, the Biznology® monthly newsletter and daily articles have featured my own writing as well as that of other experts from around the web on subjects that bring business and technology together, such as Internet marketing. Here are my Biznology monthly newsletters and all Biznology articles. You can sign up for Biznology emails here. |
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Columnist for Business 2 Community since 2010 List of articles for Business 2 Community |
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Columnist for the Rutgers Business School blog since 2014 List of articles for Rutgers Business School |
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Columnist for C-Suite Advisors since March 2017 |
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Columnist for SEMPO since July 2017 |
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Columnist for Search Engine Guide from 2008-2016 and Small Business Answers from 2008-2009 List of articles for Search Engine Guide and List of articles for Small Business Answers |
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Columnist for Chamber of Commerce blog from 2013-2016 List of articles for Chamber of Commerce |
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Columnist for All Things WOMM (Word of Mouth Marketing) from 2014-2016 All Things WOMM blog |
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Columnist for WebProNews 2007-2011 WebProNews blog |
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Columnist for Internet Evolution 2008-2010 |
Magazines
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Regular search columnist for Revenue Magazine from 2006 to 2008 Articles for Revenue Magazine |
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Author of One Web Image, Viewpoint magazine (January 2002), pp. 12-14. This article explained ibm.com’s means of governing its huge website and showed how IT governance is the key to a consistent user experience on a large website such as ibm.com. |
Guest Articles
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November 2005: “Is Google Missing Your Web Site?” on InformIT |
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Two articles on IBM developerWorks in 2006, called “Get your Web pages into search indexes” and “Improve search marketing for large sites.” |
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November 2007: “Are Your Customers Looking for a Problem?” in Search Engine Land December 2009: ““See No Evil” Is No Way For Big Companies To Deal With Search Spam” in Search Engine Land |
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October 2007: “Why Search Marketing Is So Hard” in Lee Odden’s Online Marketing Blog |
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January 2008: “The Three Biggest Mistakes in Search Marketing” in the Yahoo! Search Marketing Blog |