Books and Other Writing

 Search Engine Marketing, Inc. Known as the “Bible of Search Marketing,” the first edition debuted in September of 2005 with the second edition out in 2009. The book is updated on each printing.

More on Search Engine Marketing, Inc.

 Do It Wrong Quickly Named one of the 11 best business books of 2007 by the Miami Herald, one of 25 Essential Reads for Web Pros by Website Magazine, and one of Top 100 Social Media Books Ever by Mellow Billow

More on Do It Wrong Quickly


Since 2005, the Biznology® monthly newsletter and daily articles have featured my own writing as well as that of other experts from around the web on subjects that bring business and technology together, such as Internet marketing. Here are my Biznology monthly newsletters and all Biznology articles. You can sign up for Biznology emails here.


Columnist for Search Engine Guide and Small Business Answers since 2008

List of articles for Search Engine Guide

List of articles for Small Business Answers


Columnist for Chamber of Commerce blog since 2013

List of articles for Chamber of Commerce


Columnist for WebProNews 2007-2011

List of articles for WebProNews

Internet Evolution  


Columnist for Internet Evolution 2008-2010.


Regular search columnist for Revenue Magazine from 2006 to 2008

Articles for Revenue Magazine


Author of One Web Image, Viewpoint magazine (January 2002), pp. 12-14. This article explained ibm.com’s means of governing its huge website and showed how IT governance is the key to a consistent user experience on a large website such as ibm.com.

Guest Articles

November 2005: “Is Google Missing Your Web Site?” on InformIT


Two articles on IBM developerWorks in 2006, called “Get your Web pages into search indexes” and “Improve search marketing for large sites.”


November 2007: “Are Your Customers Looking for a Problem?” in Search Engine Land

December 2009: ““See No Evil” Is No Way For Big Companies To Deal With Search Spam” in Search Engine Land


October 2007: “Why Search Marketing Is So Hard” in Lee Odden’s Online Marketing Blog


January 2008: “The Three Biggest Mistakes in Search Marketing” in the Yahoo! Search Marketing Blog