Social media isn’t just the latest cool thing—it’s a necessary component of leading digital marketing programs. This course explains how to use social networks, such as Twitter and Facebook, blogs, YouTube, message boards and other social media to understand what customers are saying. More importantly, this course helps you to act on that knowledge with smarter digital campaigns in social media and elsewhere that show provable return on investment.
You’ll learn:
- What kinds of social media there are and how different organizations might need to use social media in different ways
- How social media marketing is different from other forms of marketing
- How to use metrics to understand whether social media activities are succeeding or failing
- Why social media listening is important and how to choose a tool that works for you
- How social media listening tools work and what their limitations are
- How to respond to social media conversation
- How to conduct social media campaigns within an overarching content strategy
- How search marketing dovetails with social media
- How social media differs in various global markets
- How large organizations must address organizational issues to succeed in social media
By the end of the course, class participants will be able to:
- Set realistic business goals for social media
- Use social listening tools to monitor brand reputation and public opinion
- Select social media venues and plan social marketing campaigns
- Measure the success of social media activity
- Organize and manage a global social media program
Interested in a workshop? Contact me to talk about improving your social media strategy.