973.826.0744
info@mikemoran.com

Past Appearances

 

 

 

 

Mike is a frequent speaker on internet marketing, especially search marketing and social media, and on enterprise search and text analytics. He frequently appears as the keynote speaker at large events, but is also available for all day (or even multi-day) workshops.

Mike speaks at many private events, but only the public ones are listed here. Often, the slides used at the event are linked from that appearance:

December 3, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
November 27, 2018
Biznology® Webinar with Philip Resnik

Right now AI is everywhere, with excitement about everything from self-driving cars to conversational home assistants to automating healthcare diagnoses. A great deal of that excitement comes from recent developments that allow machines to learn really effectively. 


Is machine learning all there is to AI, though? Is there a role for human knowledge and insight in building smarter technology? In this free 30-minute Biznology® discussion, we’ll talk with AI and natural language processing expert Philip Resnik about how AI got to where it is now, and where the human element fits in .


Special presentation sponsored by Converseon, Gerris Corp, and SoloSegment and Thematically



 
November 12, 2018
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This one-week daytime certificate program is taught by a team of top industry experts. The program features focused learning experiences and case studies centered on vital subject areas in the business world. By examining and discussing the case studies, managers will learn how organizational units interact to support corporate strategy and the different ways business can adapt to constant change. They will also gain practical skills for increasing individual and organizational productivity.

 
October 30, 2018
Biznology® Webinar with Monique de Maio

Companies and organizations are not the only things that need strategic planning and branding—so do people. 


What do you want to be known and remembered for? Do you know what YOUR personal brand is?


How do you want to feel, and what do you want to communicate every day—at work, at home, in your community?


Gain clarity about how to approach your personal branding by chatting with Monique de Maio, creator of Be the CMO of Your Life Program and Founder of ondemand CMO.


This free 30-minute Biznology discussion will cover everything to know for personal branding, including what contributes to people's successes and failures and what parts of your personal life should be part of your brand.


Special presentation sponsored by Gerris Corp, SoloSegment and ondemandCMO

 
September 20, 2018
Online course from Rutgers Business School

Mike Moran is teaching one module for the Rutgers Online Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. Engineers and technology managers who complete the Online Mini-MBA program will be better attuned to customer needs and stakeholder perspectives, will be adept at integrating technical progress with business strategy, and will understand finance, economics, and operations.


The Online Mini-MBA for Engineers and Technology Managers is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system. The course duration is 12 weeks. There are 10 learning modules; each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings.

 
September 12, 2018
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
September 6, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.



This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
September 5, 2018
Online course from Rutgers Business School

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Online Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This 12-week course is completely self-paced and 100% online. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. Mike also holds a Virtual Office Hour to offer further insights and answer questions.

 
August 6, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
July 10, 2018
Biznology® Webinar with Ruth P Stevens

Business buying behavior continues to evolve--and fast. So marketing behavior has to keep up! Mike Moran will interview marketing consultant and author Ruth P. Stevens about the key B2B marketing trends you need to pay attention to right now. Ruth will give tips about what to do about recent changes in B2B buying behavior.

You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more.

This free 30-minute Biznology® discussion will bring you up to date in what’s new and exciting in B2B marketing today. You will understand the opportunities available to take advantage of shifting developments in technology, the evolving behavior of business buyers, and the marketing techniques that are delivering the most bang for the buck.

Special presentation sponsored by eMarketing Strategy, Gerris Corp, and SoloSegment.

 
June 13, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
May 7, 2018
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This one-week daytime certificate program is taught by a team of top industry experts. The program features focused learning experiences and case studies centered on vital subject areas in the business world. By examining and discussing the case studies, managers will learn how organizational units interact to support corporate strategy and the different ways business can adapt to constant change. They will also gain practical skills for increasing individual and organizational productivity.

 
May 1, 2018
Biznology® Webinar with James Mathewson

We've got a new format for our webinars! Mike Moran is now hosting a live expert interviews. His first guest is James Mathewson, the program director of content marketing platforms at IBM. He writes frequently about keyword ontology -- the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. 


Your audience doesn't always arrive at content that sells your product through a search. The vast majority of searches are for answers to questions or solutions to problems that are not obviously product related. If you provide the answers to the questions your target audiences ask, and if you help to solve their problems, many of them will trust you enough to try or buy your products when they're ready. But how do you provide the content that helps clients and prospects journey from generic questions about product categories to buying your products?  The answer is keyword ontology. 


A keyword ontology is a set of relationships between the keywords potential buyers use in search and the products or services they are ultimately looking for.


It helps you understand which words tend to go with which products, and how you can out think your competition to deliver the content your prospects need, in each stage of the buyer's journey. James will discuss why and how you should be creating a keyword ontology.


James Mathewson is IBM's Distinguished Technical Marketer for search. He has 20 years of experience in web editorial, content strategy, and SEO for large and small companies. A frequent speaker, lecturer and blogger, James has published more than 1600 articles and two books on how web technology and user experience change the nature of effective content.


Special presentation sponsored by Gerris Corp and SoloSegement.


By registering for this webinar, you'll receive occasional emails about upcoming events. You may unsubscribe at any time.


 
April 16, 2018
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the listening module of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This one-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
April 10, 2018
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
April 4, 2018
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
March 19, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
March 13, 2018
Online course from Rutgers Business School

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This 12-week online certificate program is taught by a team of top industry experts. The program features focused learning experiences and case studies centered on vital subject areas in the business world. By examining and discussing the case studies, managers will learn how organizational units interact to support corporate strategy and the different ways business can adapt to constant change. They will also gain practical skills for increasing individual and organizational productivity.

 
March 6, 2018
Biznology® Webinar with Garrett Mehrguth

If you are lost as to what you want to focus on in 2018 to exceed your growth goals this webinar will highlight not only an approach for you to follow, but tactics (backed by data) for you to test.


You’ll find out how to maximize your time and efforts on search marketing in 2018. The key is knowing how to do less and focus on your core channels. In this webinar, you’ll see data that demonstrates where you need to be focused to drive sales qualified leads at a lower cost.


In this free 30-minute Biznology® webinar, you’ll learn what not to do in 2018 and specific recommendations to follow that will increase your lead volume and decrease your cost per acquisition.


Garrett Mehrguth is the CEO of Directive Consulting, an industry leading B2B marketing agency serving mid-enterprise level firms with industry trusted SEO, PPC, Content & Social.


Special presentation sponsored by Gerris Corp, MountainTop Data, SoloSegment, and Directive Consulting


 
January 23, 2018
Biznology® Webinar with Steve Zakur

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine.

Most companies don’t measure site search well. They rely upon out of the box measurements that measure activity instead of outcomes. Nowhere is this problem more acute than when you move from one search engine to another.

• How do you exceed customer expectations if you don’t have an effective baseline?

• How do you know you’ve done the migration well if you don’t measure the gap before
and after?

• How do you ensure improvements in content and algorithms are effective?

A/B testing of the search engines is the answer.

In this free 30-minute Biznology® webinar, you’ll learn 5 strategies to measure site search effectively and how to apply those measurements when migrating from one search engine to another so that you can minimize the interruption in your customer’s experience and improve goal achievement.

Steve Zakur is a global technology executive who has spent the past decade solving complex business problems and growing technology businesses. Today, he focuses on improving customer journeys that go through site search and applying machine learning to improve marketing conversion rates.

Special presentation sponsored by Gerris Corp, MountainTop Data and SoloSegment

By registering for this webinar, you’ll receive occasional emails about upcoming events. You may unsubscribe at any time.

 
January 23, 2018
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.

This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
January 18, 2018
Online course from Rutgers Business School

Mike Moran is teaching one module for the Rutgers Online Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. Engineers and technology managers who complete the Online Mini-MBA program will be better attuned to customer needs and stakeholder perspectives, will be adept at integrating technical progress with business strategy, and will understand finance, economics, and operations.


The Online Mini-MBA for Engineers and Technology Managers is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system. The course duration is 12 weeks. There are 10 learning modules; each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings.

 
January 17, 2018
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
December 4, 2017
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
November 14, 2017
Biznology® Webinar with Dan Abelow

Giant tech platforms are winning the wars in advertising revenues, content displays and escalating e-commerce. Empowered by the amount of time and priority they receive from users, they intend to capture every relationship possible. Predictable competitive responses have failed and are defeated by these tech giants.

This 30-minute Biznology® webinar will show you how to take back leadership from the giant tech platforms, with new Exponential Growth Publishing strategies, technology and resources.

Learn the 3 crucial steps to reclaim the lead with:

• A Roadmap of what you will confront in tomorrow’s Digital Earth

• New technology options to capture new uncontested markets

• Action Learning to identify, target and win the areas where you must operate if you are to survive and prosper

Within 30 minutes this Biznology® webinar video will give you a clear picture of what you need to do to deal with the coming global-scale disruptions and opportunities. It will begin your planning for Exponential Growth Publishing so you can prosper by leading tomorrow’s Digital Earth.

Sign up for this Biznology webinar and you will also receive two resource guides that you can use to accelerate your growth:

• Free Media 2025 E-book: “Exponential Growth Publishing”

• Free Action Planning E-Course: “Learn to lead tomorrow’s Exponential Growth Publishing.”

Dan Abelow is an inventor & senior tech consultant who holds degrees from Harvard & Wharton. His new Expandiverse Technology helps build a Digital Earth, and he has over 650 patent citations. His previous patents were licensed by over 550 companies.

Special presentation sponsored by Gerris Corp, MountainTop Data, SoloSegment, and Breakthrough UX, the originator of Media 2025.

 
November 6, 2017
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This one-week daytime certificate program is taught by a team of top industry experts. The program features focused learning experiences and case studies centered on vital subject areas in the business world. By examining and discussing the case studies, managers will learn how organizational units interact to support corporate strategy and the different ways business can adapt to constant change. They will also gain practical skills for increasing individual and organizational productivity.

 
October 31, 2017
Mike is one of the most distinguished guests we’ve ever had as he brings his expertise in internet marketing, search technology, social media, text analytics, and web metrics to show. Mike is a certified speaking professional making regular speaking appearances. Serving 30 years at IBM, Mike served in several executive-level technical positions. He now serves as a senior strategist for Converseon, is a senior consultant for SoloSegment, and is the founder of Biznology. You can check out Mike’s latest book, Outside-In Marketing: Using Big Data to Guide Your Content Marketing, and read his latest article contributions as a featured columnist to the Rutgers Business School blog and Business2Community.com where Mike shares his expert digital marketing advice. Make sure to listen live and get your questions for Mike Moran in via Twitter using #searchtalklive.
 
October 3, 2017
On today’s episode, we interviewed Mike Moran and discovered a whole world of AI for marketing we didn’t know existed. The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them. “Whether you’re scared or not about AI is mostly a personality test.” – Mike Moran In marketing, everything from content marketing to problem solving could be effected – with pretty positive results. For instance, once use would be to get your content to work better. There are a lot of different ways to use AI, but to Mike, the most important thing marketers need to understand about it is this: The difference between AI and any other kind of software is that AI improves as you keep using it. It uses the data to make itself smarter.When you tell AI to do something, you’re telling it to optimize for a certain outcome. You’re telling it to try to improve a particular thing until you reach nirvana.
 
October 2, 2017
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the listening module of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This one-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
September 27, 2017
Online course from Rutgers Business School

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Online Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This 12-week course is completely self-paced and 100% online. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. Mike also holds a Virtual Office Hour to offer further insights and answer questions.

 
September 19, 2017
Biznology® Webinar with Andrew Schulkind

You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email. If you haven’t thought about your marketing process since, you’ve fallen into the “set it and forget it” mentality, and it’s time for a marketing audit.


A digital marketing audit will help you uncover not only broad trends in your marketing efforts, but the details that are critical for individual product or service lines, as well.

We’ll talk through what the goals of your audit should be, and the elements that make up a good audit. These will include:

⇨ competitive review

⇨ the marketplace and prospect expectations

⇨ content, media, and channels

⇨ metrics and measurement


In this free 30-minute Biznology® webinar, you’ll leave with an audit framework you can apply to your own marketing to ensure consistent improvement over time.


Special presentation sponsored by Andigo, Gerris Corp, MountainTop Data, and SoloSegment


By registering for this webinar, you’ll receive occasional emails about upcoming events. You may unsubscribe at any time.


A veteran digital strategist, Andrew Schulkind founded Andigo to help firms find a more strategic mix of tools that support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, SEO, and email marketing. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

 
September 12, 2017
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
September 8, 2017
AMA Executive Circle Breakfast Meeting in Morristown, NJ

Mike Moran will be giving a breakfast meeting talk to the AMA Executive Circle (formerly MENG) in Morristown, NJ.


Artificial Intelligence, and machine learning in particular, is the “flavor of the week,” but it's not magic. What kinds of marketing problems are being solved with machine learning and how do you know if you need it?


Customer support chats, CRM follow-ups, web content quality, website search, and social media listening are just a few of the places where machine learning are working today. Find out how it works and decide whether it is for you and your company.


Key Takeaways:

1. Identify the key types of machine learning that every marketer should know (they aren't technical)

2. Explore some real-life examples of how marketing problems were solved with machine learning

3. Learn how to recognize when your marketing problem might benefit from machine learning and how to take some positive steps even when you aren't ready for machine learning yet

 
September 6, 2017
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
August 7, 2017
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
July 25, 2017
Live on Youtube: http://bit.ly/SEMPO725

Mike is participating in this SEMPO hangout presented by the SEMPO Education Committee and Industry Experts. SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is "Site Search." Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout.


Join us for our SEMPO Hangout where we break into a brand new subject--site search. Whether you call it website search, on-site search, or simply site search, it's probably the most ignored form of search--that box in the upper right corner of your website where your visitors look for content on your own site.


Tune in on July 25 at 2pm ET to hear four site search experts discuss:

⇨ The importance and value of site search

⇨ How to assess your company's site search

⇨ Approaches to improve your company's site search


We'll also discuss our brand new Website Search Special Interest Group, where you can network with others interested in this important subject.


We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on Twitter by tagging #SEMPOChat.


 
July 18, 2017
Biznology® Webinar with Mindi Rosser

It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, who turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best.


At this webinar you will learn how to:

⇨ Design a compelling personal brand on LinkedIn and Twitter. Whether you are in sales or marketing, you must stand out against competitors. Personal branding is like online hygiene: it’s no longer optional.


⇨ Begin regularly sharing and engaging with content that is relevant to prospects and customers. If you are a part of the online conversation, your buyers will begin to associate your name with solving their problems.


⇨ Develop a social selling system that works for your business. Tools and resources make all the difference when establishing and scaling a social selling program.


In this free 30-minute Biznology® webinar, we will explore how to create your social selling system using LinkedIn and Twitter to build relationships with your prospects, listen to their dilemmas and solve their problems. All with the intention of building a more sustainable business and keeping your pipeline filled with ideal prospects.


Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, SoloSegment, and The Conversion Company


By registering for this webinar, you’ll receive occasional emails about upcoming events. You may unsubscribe at any time.


Mindi Rosser is a social media strategist, who specializes in helping brands, businesses and people look great online. As a digital native, she has spent nearly a decade working with B2B and B2C companies on developing and implementing strategic marketing programs. She also consults for The Conversion Company, an online marketing firm helping B2B companies and executives use social media to drive dramatic business results.


 
June 8, 2017
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
June 5, 2017
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
May 4, 2017
The Conference Board's 13th Annual Customer Experience Conference, New York

Good executives know that in order to best serve their customers, they must place their customers' desires and aspirations, wants and needs, actions and reactions at the center of everything they and their workforce do. This conference is designed exclusively for those responsible for trailblazing customer experience and satisfaction at their companies, and will feature leaders from Google, Microsoft, Eli Lilly, Dell, Marriott, Hilton, and more.


Biznology is proud to sponsor this 2-day event with Tim Peter chairing one of the seminars. For more information and to save $300 using code BIZ300, visit here. Save even more by registering by March 24!

 
May 2, 2017
Biznology® Webinar with Paul Gillin

Have you tried to get the attention of a journalist lately? Reporters and editors are under unprecedented pressure to produce, while at the same time thoughtfully evaluating scores of pitch letters they receive every day. It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. That’s because they ease the journalist’s burden by anticipating needs, smoothing the path to sources and building a relationship of trust. Find out what they do right and what too many PR pros still do wrong.


This webinar draws on the experience of a 30-year veteran of business journalism to teach you how to become a trusted ally. You’ll learn:

- Why discouraging coverage can actually result in more and better coverage

- How to provide background and color information that simplifies the reporter’s job

- Why graphics matter, and why you’re missing out if you don’t provide them

- Best and worst practices for conducting executive interviews

- How to craft a pitch letter that gets noticed


This free 30-minute Biznology® webinar will show you how to better represent your clients and build lasting relationships with journalists that ensure you’ll get a receptive conversation.


Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, Paul Gillin Communications, and SoloSegment


By registering for this webinar, you will receive occasional emails about upcoming events. You may unsubscribe at any time.


Paul Gillin is one of our authors at Biznology, and Principal at Paul Gillin Communications. He is an author and strategic advisor whose books, speeches, and hundreds of published articles have helped demystify social media for audiences across a wide range of industries. He is also a veteran technology journalist who anchors enterprise technology coverage at the IT news site SiliconANGLE.

 
April 12, 2017
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
April 4, 2017
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
April 3, 2017
Rutgers Business School in New Brunswick, NJ

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This one-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
March 28, 2017
Search Talk Live podcast interview

Save the date! Robert O'Haver and Caleb McElveen will be interviewing Mike Moran on the Search Talk Live podcast on March 28 at 3:30 pm ET. After March 22, you can tweet questions for them to ask Mike to @searchtalklive using the hashtag #searchtalklive. If you miss the event, there will be a recording available.

 
March 20, 2017
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching one module for the Rutgers Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. It was strategically developed through collaboration between the internationally ranked Rutgers Business School and the IEEE, the world’s largest professional association. Technical professionals who complete the Mini-MBA program will be better attuned to customer needs and stakeholders’ perspectives, will be able to align technical progress with business strategy, and will understand financial levers and operations.


This ten-module certificate program, taught by a team of top industry experts, incorporates cutting-edge digital technology into the teaching approach, supplying all participants with their own Apple® iPad™ and leveraging a proprietary mobile application to deliver the course content. The program is one-week daytime accelerated course.

 
March 13, 2017
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
March 7, 2017
Biznology® Webinar with Rob Petersen

Many companies report they are undergoing digital transformation even though most don’t know how to go about it. Is your company one of them?


- 88% of companies report they are undergoing digital transformation (source: Altimeter Group)

- 25% of companies have a clear understanding of digital touchpoints (source: Altimeter Group)


Digital transformation is profound change in business activities, processes, competencies and models to fully leverage customers at every touchpoint in the customer experience.


In this free 30-minute Biznology® webinar, you’ll learn how to go about digital transformation with case studies of companies that went about it in inspiring ways.


Sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, and SoloSegment


By registering for this webinar, you will receive occasional emails about upcoming events. You may unsubscribe at any time.


Rob Petersen is President of BarnRaisers, a full-service digital marketing company that builds brands using proven relationship principles and ROI. Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

 
February 22, 2017
Online course from Rutgers Business School

Mike Moran is teaching one module for the Rutgers Online Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. Engineers and technology managers who complete the Online Mini-MBA program will be better attuned to customer needs and stakeholder perspectives, will be adept at integrating technical progress with business strategy, and will understand finance, economics, and operations.


The Online Mini-MBA for Engineers and Technology Managers is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system. The course duration is 12 weeks. There are 10 learning modules; each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings.

 
February 21, 2017
Online course from Rutgers Business School

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Online Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This 12-week course is completely self-paced and 100% online. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. Mike also holds a Virtual Office Hour to offer further insights and answer questions.

 
January 25, 2017
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
January 17, 2017
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
January 10, 2017
Biznology® Webinar with Tim Peter

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even keep up?


You’ll find out how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year and how to put those to work for your business. Tim will focus on:

a) The emerging and core trends common across digital channels – including search, social, and content marketing – that you need to know next year

b) How successful companies are leveraging those trends to improve their brands and business

c) Tips and techniques for staying ahead of the game all year long


In this free 30-minute Biznology® webinar, Tim Peter will provide insights into the core trends shaping marketing and provide you with some simple, effective tools to stay in front, all year long. Don’t miss this special opportunity to learn some necessary skills to help you compete in the constantly-evolving digital landscape.


Sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, SoloSegment, and Tim Peter & Associates


By registering for this webinar, you will receive occasional emails about upcoming events. You may unsubscribe at any time.


Tim Peter is one of our authors at Biznology. He is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim’s award-winning work over the last 15 years for companies like Wyndham, Charles Schwab, and others has generated billions of dollars in online revenue. Tim is also President of SoloSegment, where he helps companies discover how marketing, technology, and analytics tie together to drive business results.

 

 

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