973.826.0744
info@mikemoran.com

Past Appearances

 

 

 

 

Mike is a frequent speaker on internet marketing, especially search marketing and social media, and on enterprise search and text analytics. He frequently appears as the keynote speaker at large events, but is also available for all day (or even multi-day) workshops.

Mike speaks at many private events, but only the public ones are listed here. Often, the slides used at the event are linked from that appearance:

February 12, 2020

Mike will be teaching the Managing New Product Development module in this 12 week online program.

In today’s corporate environment, those who specialize in engineering and technology management, must master cross-discipline concepts and contribute to multifunctional teams. Technical expertise, while vital, is not enough for long-term career success.

Our Mini-MBA for Engineers and Technology Managers offers the opportunity to expand your contribution beyond technical solutions to robust leadership. Master the nomenclature and understand the methodology that will enable you to ask the right questions and provide effective solutions. Gain a critical understanding of key areas such as human resources management, marketing strategy, and negotiation techniques, resulting in a well-rounded, overall strategy for success.

 
January 28, 2020

Mike will be teaching the marketing module in this 12 week online program.

The power of the consumer, the impact of globalization, and the pervasiveness of the digital era are all rapidly shifting organizational approaches, business parlance, and leadership strategy. Experienced professionals must balance the daily demands of a successful career with the necessary investment in the education to meet these new expectations.

Our Mini-MBA: Business Essentials offers accomplished professionals an opportunity to maintain their career trajectory with an efficient, focused injection of modern concepts and strategy. We will empower you to contribute as a confident thought leader who has mastered today’s rapidly changing business landscape. Use this new know-how to contribute as a valued member of multi-functional teams and help shape organizational goals.

 
January 23, 2020

Mike will be teaching the listening module in this 12 week online program.

Social media has become fully integrated into the way we communicate on a daily basis, professionally as well as personally. Facebook, LinkedIn, Twitter, Instagram and other platforms are immediate and powerful ways to reach customers–and for them to communicate back. But to fully leverage the power of social media requires the ability to navigate among the wide range of platforms, and determine which are relevant to your organization. Without a solid understanding of the breadth of tools available, it is easy to feel compelled to be present on all of them, yet effective on none.

Our Mini-MBA in Social Media Marketing will empower you to approach this ever-expanding suite of platforms strategically, not just tactically. This program is designed to position you as a leader—navigating the landscape of social media tools, but also understanding other important inputs (such as influencer engagement, social listening and content development) to gain a more holistic understanding of this space. Your ability to synthesize your social media marketing initiatives with your broader marketing goals will improve how you direct your team’s decision making, and collaborate with others across your organization.

 
January 15, 2020

Mike will be teaching 2 modules in this 12 week online program.

Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of digital marketing can result in multiple parts of your organization each leveraging different tools without integration into a centralized enterprise-level strategy.

Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.

 
June 17, 2019
Las Vegas, NV, USA
The great thing about analytics is that it tells you what is wrong. The hard thing is that you have to do the work to make things better. What if you could put that data to work automating some of those fixes? This would free you up to do more of the high value work, right?


This workshop will help you discover new ways of using analytics to power conversion rate optimization, improve customer experience, and win more business.


Key takeaways:

  • Understand the role of the analyst in identifying growth opportunities for the business
  • Identify metrics that drive customer experience and power conversion
  • Discover methods for putting that data to work automatically improving outcomes
  • This workshop is for analysts who want to leverage the power of content usage data.

This workshop is for analysts who are tired of grinding out reports that don’t capture the attention and passion of leadership.


This workshop is for thinkers who want to bring new approaches to translating data into powerful enablers of business transformation.


This workshop is for technical folks who want to understand how data can be integrated into platforms to drive performance improvements.


This workshop is for anyone who is tired of the same old numbers with the same old actions and wants to know what else is out there.

Monday, June 17, 2019 in Las Vegas
Full-Day: 8:30am – 3:30pm
 
April 4, 2019
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
April 2, 2019
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
March 25, 2019
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
December 3, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
November 27, 2018
Biznology® Webinar with Philip Resnik

Right now AI is everywhere, with excitement about everything from self-driving cars to conversational home assistants to automating healthcare diagnoses. A great deal of that excitement comes from recent developments that allow machines to learn really effectively. 


Is machine learning all there is to AI, though? Is there a role for human knowledge and insight in building smarter technology? In this free 30-minute Biznology® discussion, we’ll talk with AI and natural language processing expert Philip Resnik about how AI got to where it is now, and where the human element fits in .


Special presentation sponsored by Converseon, Gerris Corp, and SoloSegment and Thematically



 
November 12, 2018
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This one-week daytime certificate program is taught by a team of top industry experts. The program features focused learning experiences and case studies centered on vital subject areas in the business world. By examining and discussing the case studies, managers will learn how organizational units interact to support corporate strategy and the different ways business can adapt to constant change. They will also gain practical skills for increasing individual and organizational productivity.

 
October 30, 2018
Biznology® Webinar with Monique de Maio

Companies and organizations are not the only things that need strategic planning and branding—so do people. 


What do you want to be known and remembered for? Do you know what YOUR personal brand is?


How do you want to feel, and what do you want to communicate every day—at work, at home, in your community?


Gain clarity about how to approach your personal branding by chatting with Monique de Maio, creator of Be the CMO of Your Life Program and Founder of ondemand CMO.


This free 30-minute Biznology discussion will cover everything to know for personal branding, including what contributes to people's successes and failures and what parts of your personal life should be part of your brand.


Special presentation sponsored by Gerris Corp, SoloSegment and ondemandCMO

 
September 20, 2018
Online course from Rutgers Business School

Mike Moran is teaching one module for the Rutgers Online Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. Engineers and technology managers who complete the Online Mini-MBA program will be better attuned to customer needs and stakeholder perspectives, will be adept at integrating technical progress with business strategy, and will understand finance, economics, and operations.


The Online Mini-MBA for Engineers and Technology Managers is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system. The course duration is 12 weeks. There are 10 learning modules; each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings.

 
September 12, 2018
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
September 6, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.



This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
September 5, 2018
Online course from Rutgers Business School

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Online Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This 12-week course is completely self-paced and 100% online. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. Mike also holds a Virtual Office Hour to offer further insights and answer questions.

 
August 6, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
July 10, 2018
Biznology® Webinar with Ruth P Stevens

Business buying behavior continues to evolve--and fast. So marketing behavior has to keep up! Mike Moran will interview marketing consultant and author Ruth P. Stevens about the key B2B marketing trends you need to pay attention to right now. Ruth will give tips about what to do about recent changes in B2B buying behavior.

You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more.

This free 30-minute Biznology® discussion will bring you up to date in what’s new and exciting in B2B marketing today. You will understand the opportunities available to take advantage of shifting developments in technology, the evolving behavior of business buyers, and the marketing techniques that are delivering the most bang for the buck.

Special presentation sponsored by eMarketing Strategy, Gerris Corp, and SoloSegment.

 
June 13, 2018
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
May 7, 2018
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.


This one-week daytime certificate program is taught by a team of top industry experts. The program features focused learning experiences and case studies centered on vital subject areas in the business world. By examining and discussing the case studies, managers will learn how organizational units interact to support corporate strategy and the different ways business can adapt to constant change. They will also gain practical skills for increasing individual and organizational productivity.

 
May 1, 2018
Biznology® Webinar with James Mathewson

We've got a new format for our webinars! Mike Moran is now hosting a live expert interviews. His first guest is James Mathewson, the program director of content marketing platforms at IBM. He writes frequently about keyword ontology -- the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. 


Your audience doesn't always arrive at content that sells your product through a search. The vast majority of searches are for answers to questions or solutions to problems that are not obviously product related. If you provide the answers to the questions your target audiences ask, and if you help to solve their problems, many of them will trust you enough to try or buy your products when they're ready. But how do you provide the content that helps clients and prospects journey from generic questions about product categories to buying your products?  The answer is keyword ontology. 


A keyword ontology is a set of relationships between the keywords potential buyers use in search and the products or services they are ultimately looking for.


It helps you understand which words tend to go with which products, and how you can out think your competition to deliver the content your prospects need, in each stage of the buyer's journey. James will discuss why and how you should be creating a keyword ontology.


James Mathewson is IBM's Distinguished Technical Marketer for search. He has 20 years of experience in web editorial, content strategy, and SEO for large and small companies. A frequent speaker, lecturer and blogger, James has published more than 1600 articles and two books on how web technology and user experience change the nature of effective content.


Special presentation sponsored by Gerris Corp and SoloSegement.


By registering for this webinar, you'll receive occasional emails about upcoming events. You may unsubscribe at any time.


 
April 16, 2018
Rutgers Business School, 100 Rockafeller Rd, Piscataway Township, NJ 08854, USA

Mike Moran is teaching the listening module of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This one-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
April 10, 2018
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 
April 4, 2018
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 

 

More Past Speeches