Digital marketing author, speaker, & consultant

mike Moran

Whether speaking worldwide on digital marketing, advising major companies on integrating AI, or educating a small classroom on web analytics—Mike Moran is an expert with a personal approach. Author or co-author of three books on digital marketing; Outside-In Marketing, Do It Wrong Quickly, and the best-selling Search Engine Marketing, Inc., Mike led many initiatives on IBM’s website for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon, a social listening company driven by AI.

Mike designed groundbreaking software using machine learning and natural language processing, as the co-founder and Chief Product Officer of SoloSegment. The patent-pending software, powered by AI, predicted user behavior and suggested pathways for successful conversion for several Fortune 500 companies.

Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is an adjunct instructor for Rutgers University and the University of California-Irvine. Mike keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, product managers, and technologists.

Previously, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 30 years’ experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 13 patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies and served as product manager for IBM’s search and text analytics products.

“AI Won’t replace your job, unless you refuse to use ai.”

Outside-In Marketing

Using Big Data to Guide Your Content marketing

By Mike Moran and James Mathewson

Marketing has always been about “me”: my brand, my product, my company. But “inside-out” marketing no longer works: your customers simply won’t tolerate it anymore.

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The cover of the book "Outside-In Marketing". It has a ship on the ocean floating into a world cloud of marketing strategy terms. The book reads "Using big data to guide your content marketing" and lists authors James Mathewson and Mike Moran.

Speaking

Mike speaks at events around the world, sometimes in front of hundreds of people, sometimes just a few C-level executives. Each time, he makes it worth their while.

Writing

A best-selling digital marketing author, Mike has authored or co-authored three books on search marketing, big data and agile marketing.

Consulting

As a veteran digital marketing and technology consultant, Mike knows how to analyze your organization and help you identify what’s missing.