Digital marketing author, speaker, & consultant
mike Moran
Author or co-author of three books on digital marketing, Outside-In Marketing, Do It Wrong Quickly, and the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s website for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon and was the co-founder of SoloSegment, two AI-powered marketing technology companies.
Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a visiting lecturer at the University of Virginia’s Darden School of Business. He also writes for the Biznology® newsletter and blog. Mike frequently keynotes conferences worldwide on Internet marketing for marketers, public relations specialists, market researchers, and technologists.
Previously, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 20 years’ experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 12 patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies and served as product manager for IBM’s search and text analytics products.
“What people need to know is that Internet marketing is more about marketing than about the Internet.”
Outside-In Marketing
Using Big Data to Guide Your Content marketing
By Mike Moran and James Mathewson
Marketing has always been about “me”: my brand, my product, my company. But “inside-out” marketing no longer works: your customers simply won’t tolerate it anymore.