International Speaker on Digital Marketing

AI in Marketing – All the cool kids are talking about it, but what exactly is Artificial Intelligence and how does it make sense in your marketing program? Big Data is all the rage, but how do you know if you enough data? How do you know if you have the right data? How can you afford to develop or buy the technology? And, most importantly, how do you know if it is all worth it to your business? Tune in to find out.

Do It Wrong Quickly: How Agile Marketing Brings Results – It sounds odd, but the most successful digital marketers are doing it all wrong. Instead of spending countless hours getting their marketing right, they are doing it wrong and then quickly fixing it, based on customer feedback. If you think that this could never work at your company, you’re not alone. Often, it’s other people’s attitudes and organizational culture that stop these vital experiments. Or your technical team patiently explains how they don’t work that way. Experimentation and fast changes are the only way to find out what’s right. Find out how to listen to what your customers say, watch what your customers do, and respond–quickly. Learn how to monitor the conversation about you in blogs, ratings and reviews, social networks and even hate sites. Discover how to measure the response of everything you do. Accept the fact that none of us can predict what our customers really want. Learn how to find out what’s wrong and fix it—fast. Stop worrying about getting everything perfect and start experimenting. Instead of killing yourself as you spend months obsessing over everything that could go wrong with your new campaign, it’s cheaper, faster, and more effective to just try something. If you know you need to adopt experimental marketing, but you don’t know how to make it happen where you work, this is where you find out.

Content Marketing: How Do You Address Your Customer’s Pain Points? – Everyone is doing search and social media marketing, but are you doing them together? Everyone is fighting over the last click to sell something, but how are you attracting the customers that don’t even know they need you? B2B companies and companies that sell high-consideration products must learn how to identify the issues that their customers have and develop content that meets customers at their point of need. If you don’t know how to find what moves your customer, or you are overwhelmed at the idea of becoming your own little publishing company, you need to learn the step-by-step techniques that separate your message from the rest of the pack.

Social Selling: What If Your Clients Aren’t On Facebook? – Everyone is talking about using social media to bring in business, but setting up a Facebook Fan Page makes little sense as the first tactic for a B2B sales force. How do you enable your salespeople to understand social media and make it pay off? How do they listen to client conversation to identify pain points? How can they reach out to their clients to connect online? How can you help clients without being too sales-y? What are the best ways to be discovered online but take the important conversations offline? If your organization is struggling with these questions, you don’t need to. Far more important than the ins-and-outs of how to use LinkedIn is the strategy and attitude that you take online to differentiate yourself and serve your clients.

Social Media Listening: Do You Know What Your Customers Are Saying About You? – Social media usage is exploding. All the cool kids are doing it. But how do you keep up with what people are saying about your brand? How do you know if they are positive or negative? Do you know how computers “listen” to social media? To answer those questions, and many more, you need a social media listening program. You could start with a basic tool, such as Google Alerts, but many businesses find that they need more. At this event, see real-world case studies that show social listening in action. Discover what tools are available today (and what their shortcomings are) and learn how social media listening tools are evolving. Find out how to keep up with all the conversation about your company and their industry in social media, so that you can respond to protect your reputation.

Tracking Social Media ROI -Everyone’s talking about social media, but how do you know it is worth your precious marketing dollars, or even worth your time? Learn how virtually any business can use direct marketing principles to track its customer leads and sales from social media, whether those sales occur online or offline.  Determine how to use any Web metrics system, such as Google Analytics, to identify which visitors to your Web site come from social media, and to track their activity all the way through to a sale. Whether you are considering using Twitter, Facebook, blogs, YouTube, or any other forms of social media, learn how to track your customer activity so you know what it is worth.  Don’t miss your opportunity to turn your social media investment into increased revenue. Instead of seeing social media as the new cool thing, you can see it as a critical tactic that drives revenue.

Five Things You Need to Know about the New Google Search – It’s not your father’s Google anymore.  If you’re still dutifully optimizing your title tags and checking your rankings, you’re behind the curve.  It’s not that those things don’t matter anymore–it’s that so many other things matter, too. In just the last two years, Google has introduced a world of changes to organic search that have upended both the way people search and the results that they get. More importantly, what marketers must do to stay in front of searchers has changed, too. And the combination of all of these factors means the true scope of the changes is even more complex. So, no, Google Panda has nothing to do with bears. Google+ could be a minus for you if you don’t take action. Google Search Plus Your World is actually about personalized search and social media. And Google Instant and Google Caffeine don’t mean they are going into business against Nescafe.  Don’t keep running the same SEO campaigns that worked last year, because they might not work the same way now. Find out what has changed in Google Search so that you can change, too.

Selling Search to the C-Suite – If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or CEO. But as search becomes more important to every company’s marketing plan, it is critical to get the high level support for search as a more ambitious part of the marketing mix. Find out how to speak the language of the C-Suite to boost your search program to a new level.