I speak at events around the world, sometimes in front of hundreds of people, sometimes just a few C-level executives. But each time, I make it worth their while. If you’re organizing an event, there’s no such thing as a big event or a small event—your event is the biggest event there is. And you have to count on your speaker to deliver.

Whether you need someone to kick things off in the morning to get the event off to a good start, whether you need to wake everyone up to a new way of thinking, or you need someone who can connect with people to get them to act, you know the impact you need and you need a speaker who delivers it. Each audience and each situation is different, so you need someone who can adjust to what yours is.

I am a professional member of the National Speakers Association and earned the Certified Speaking Professional (CSP) designation in 2015. I have spoken at corporate events for many clients.

Topics and Audiences

I typically address executive managers, marketers, public relations professionals, and market researchers, but also frequently talk to technical professionals. (As an engineer by trade, that comes naturally to me.) I speak frequently on Big Data and Artificial Intelligence, especially Generative AI, Machine Learning, and Natural Language Processing. I’m often asked to discuss other digital marketing subjects, such as content marketing, search marketing, social media marketing, web metrics, and personalization. I am also an expert on search technology. My bio gives you more details about my background.

Most of my talks are for private companies, so I am always ready to tailor my appearance to the topic and audience at hand—I never really do the same thing twice. Here are some recent topics:

AI in Marketing – All the cool kids are talking about it, but what exactly is Artificial Intelligence and how does it make sense in your marketing program? Big Data is all the rage, but how do you know if you have enough data? How do you know if you have the right data? How can you afford to develop or buy the technology? And, most importantly, how do you know if it is all worth it to your business?

One question I hear the most is “Can AI do this yet?” What they mean is really, “When can AI do this without humans?” The problem is that we won’t know if it is good enough until we try it–you don’t learn to swim by reading about it, you have to take some measured risks to build the skill. If your competitors started training first, you could be at a disadvantage. The right question is, “What is the risk of using—and the risks of not using—AI for this task, or for this decision?” That’s what I want to help you discover. AI in marketing is inevitable—learn how to use it for your goals.

Do It Wrong Quickly: How Agile Marketing Brings Results – It sounds odd, but the most successful digital marketers are doing it all wrong. Instead of spending countless hours getting their marketing right, they are doing it wrong and then quickly fixing it, based on customer feedback. If you think that this could never work at your company, you’re not alone. Often, it’s other people’s attitudes and organizational culture that stop these vital experiments. Or your technical team patiently explains how they don’t work that way. Experimentation and fast changes are the only way to find out what’s right. 

Find out how to listen to what your customers say, watch what your customers do, and respond–quickly. Learn how to monitor the conversation about you in blogs, ratings and reviews, social media and even hate sites. Discover how to measure the response of everything you do. Accept the fact that none of us can predict what our customers really want. Learn how to find out what’s wrong and fix it—fast. Stop worrying about getting everything perfect and start experimenting. Instead of killing yourself as you spend months obsessing over everything that could go wrong with your new campaign, it’s cheaper, faster, and more effective to just try something. If you know you need to adopt experimental marketing, but you don’t know how to make it happen where you work, this is where you find out.

Content Marketing: How Do You Address Your Customer’s Pain Points? – Everyone is doing search and social media marketing, but are you doing them together? Everyone is fighting over the last click to sell something, but how are you attracting the customers that don’t even know they need you? B2B companies and companies that sell high-consideration products must learn how to identify the issues that their customers have and develop content that meets customers at their point of need. If you don’t know how to find what moves your customer, or you are overwhelmed at the idea of becoming your own little publishing company, you need to learn the step-by-step techniques that separate your message from the rest of the pack.

Social Media Listening: Do You Know What Your Customers Are Saying About You? – How do you keep up with what people are saying about your brand? How do you know if they are positive or negative? Do you know how computers “listen” to social media? To answer those questions and many more, you need a social media listening program. You could start with a basic tool, such as Google Alerts, but many businesses find that they need more. At this event, see real-world case studies that show social listening in action. Discover what tools are available today (and what their shortcomings are) and learn how social media listening tools are evolving. Find out how to keep up with all the conversation about your company and their industry in social media, so that you can respond to protect your reputation.

Tracking Social Media ROI – Social media can feel like you need to be everything, everywhere, all at once. How do you know when it is worth your precious marketing dollars, or even worth your time? Learn how virtually any business can use direct marketing principles to track its customer leads and sales from social media, whether those sales occur online or offline.  Determine how to use any web metrics system, such as Google Analytics, to identify which visitors to your website come from social media, and to track their activity all the way through to a sale. Whether you are considering using blogs, X, Facebook, Instagram, YouTube, TikTok or any other forms of social media, learn how to track your customer activity so you know what it is worth.  Don’t miss your opportunity to turn your social media investment into increased revenue. Social media isn’t just about online popularity—it is a critical tactic that drives revenue.

Selling Digital Marketing to the C-Suite – If you’ve finally gotten convinced of the effectiveness of digital marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or CEO. But as digital becomes more important to every company’s marketing plan, it is critical to get the high level support for digital as a more ambitious part of the marketing mix. Customers are looking for what you offer—and your competitors are already there to meet them first. Find out how to speak the language of the C-Suite to boost your digital marketing program to a new level.

Webinars and digital talks

If your goal is an exciting event but you find people fall into Zoom fatigue, I might be the right speaker for you. I appear regularly in national webinars, and I’ve found that it takes a different approach to connect with people over the web. You’re missing the ability to see their faces to tailor your words, but modern webinar platforms often allow the audience to send messages with comments and questions that I can watch while I am speaking to ensure that I’m talking about what the audience cares about. I’ve had success with webinars, as you can see in the comments from one webinar organizer.

“Mike Moran is in a class by himself: he’s able to convey important and complex information about technology and online communication in a smart, humorous and easy-to-understand way.

He’s one of the people shining the brightest light on the opportunities and challenges online, and how all of our lives will be affected in the future. We look forward to having Mike back as a speaker as soon as possible.”

– Jon Greer, Editorial Director of Bulldog Reporter’s PR Management Roundtable

“Having attended many hundreds of conferences, I’ve heard countless presenters. Of them, Mike Moran stands above the rest. With his wit and enthusiasm, he totally captures the audience. But when it comes to the content, this is where he REALLY delivers.

I had the pleasure of working with Mike chairing a series of conferences for the American Marketing Association. He was a top-rated speaker and I would invite him back in a heartbeat.”

– Stephen Spencer, Founder of NetConcepts

In-person Speeches

I usually do private events and after-dinner speaking, or even all-day (or multi-day) interactive workshops where your team walks out with a plan to execute. I’ve been pleased by the responses I’ve gotten, like this one from Stephan Spencer, the Founder of NetConcepts. This is just one review—you can read the full list of testimonials.

Workshops

If you’re used to snoozing in the average training workshop, don’t take mine. My workshops focus on you–no boring case studies from some company you don’t understand. We’ll take apart your company. Whether you want me to work with your attendees before your conference or run a standalone event, the workshops allow each participant to work through their own problems and issues for their own situation. Obviously, I also do these same workshops on-site for companies where it’s easy to focus everyone on the same company.

Take a look at the Topics and Audiences: what does your team need to succeed?

– Brian Offenberger, host of the Online Marketing with RSS Ray show for WSRadio

Media Appearances

I’ve been interviewed for digital and print publications numerous times and there’s an increasing amount of audio and video out there, too.

I’ve been interviewed by outlets as varied as Fly on the Wall, MountainTop Data, Media Shower, SpotLite Radio, IntrepidNow, FIR B2B, ABC News, Search Talk Live on site search and AI, SEMPOchat and second interviews with FIR B2B, and Founderspace.

Contact me

If you’re interested in booking me for your event or media opportunity, I’d love to hear from you.