I speak dozens of times a year at events around the world, sometimes in front of hundreds of people, sometimes just a few C-level executives. But each time, I make it worth their while. If you’re organizing an event, there’s no such thing as a big event or a small event—your event is the biggest event there is. And you have to count on your speaker to deliver. Whether you need someone to kick things off in the morning to get the event off to a good start, whether you need to wake everyone up to a new way of thinking, or you need someone who can connect with people to get them to act, you know the impact you need and you need a speaker who delivers it. Each audience and each situation is different, so you need someone who can adjust to what yours is.