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Books and Other Writing

Books

 Search Engine Marketing, Inc. Two world-renowned digital marketing thought leaders will show how to integrate content marketing with Big Data to deliver exactly the right messages to exactly the right customers and influencers. IBM’s James Mathewson and Converseon’s Mike Moran reveal how to make the most of today’s Big Data algorithms to shape your messages and get them past Google and Facebook. More on Outside-In Marketing
 Search Engine Marketing, Inc. Known as the “Bible of Search Marketing,” the first edition debuted in September of 2005 with the second edition out in 2009. The book is updated on each printing.The totally revamped third edition was published in December 2014. More on Search Engine Marketing, Inc.
 Do It Wrong Quickly Named one of the 11 best business books of 2007 by the Miami Herald, one of 25 Essential Reads for Web Pros by Website Magazine, and one of Top 100 Social Media Books Ever by Mellow Billow. More on Do It Wrong Quickly

Blogs

Biznology Since 2005, the Biznology® monthly newsletter and daily articles have featured my own writing as well as that of other experts from around the web on subjects that bring business and technology together, such as Internet marketing. Here are my Biznology monthly newsletters and all Biznology articles. You can sign up for Biznology emails here.
Business 2 Communitye= Columnist for Business 2 Community since 2010 List of articles for Business 2 Community
Columnist for the Rutgers Business School blog since 2014 List of articles for Rutgers Business School
Columnist for C-Suite Advisors since March 2017
Columnist for SEMPO since July 2017
wr-seguide Columnist for Search Engine Guide from 2008-2016 and Small Business Answers from 2008-2009 List of articles for Search Engine Guide and List of articles for Small Business Answers
wr-chamber Columnist for Chamber of Commerce blog from 2013-2016 List of articles for Chamber of Commerce
Columnist for All Things WOMM (Word of Mouth Marketing) from 2014-2016 All Things WOMM blog
wr-webpro Columnist for WebProNews 2007-2011 WebProNews blog
Internet Evolution Columnist for Internet Evolution 2008-2010

Magazines

wr-revper Regular search columnist for Revenue Magazine from 2006 to 2008 Articles for Revenue Magazine
wr-viewpoint Author of One Web Image, Viewpoint magazine (January 2002), pp. 12-14. This article explained ibm.com’s means of governing its huge website and showed how IT governance is the key to a consistent user experience on a large website such as ibm.com.

Guest Articles

wr-informit November 2005: “Is Google Missing Your Web Site?” on InformIT
wr-ibm Two articles on IBM developerWorks in 2006, called “Get your Web pages into search indexes” and “Improve search marketing for large sites.”
wr-seland November 2007: “Are Your Customers Looking for a Problem?” in Search Engine Land December 2009: ““See No Evil” Is No Way For Big Companies To Deal With Search Spam” in Search Engine Land
wr-toprank October 2007: “Why Search Marketing Is So Hard” in Lee Odden’s Online Marketing Blog
wr-yahoo January 2008: “The Three Biggest Mistakes in Search Marketing” in the Yahoo! Search Marketing Blog