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Two world-renowned digital marketing thought leaders will show how to integrate content marketing with Big Data to deliver exactly the right messages to exactly the right customers and influencers. IBM’s James Mathewson and Converseon’s Mike Moran reveal how to make the most of today’s Big Data algorithms to shape your messages and get them past Google and Facebook. More on Outside-In Marketing |
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Known as the “Bible of Search Marketing,” the first edition debuted in September of 2005 with the second edition out in 2009. The book is updated on each printing.The totally revamped third edition was published in December 2014. More on Search Engine Marketing, Inc. |
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Named one of the 11 best business books of 2007 by the Miami Herald, one of 25 Essential Reads for Web Pros by Website Magazine, and one of Top 100 Social Media Books Ever by Mellow Billow. More on Do It Wrong Quickly |