Mike Moran has established many credentials over a 30-year IBM career, and as a professional speaker, author, inventor, and consultant.


Named an IBM Distinguished Engineer in 2005, an executive level technical position held by fewer than 400 people
Do It Wrong Quickly named one of the 11 best business books of 2007 by the Miami Herald, one of 25 Essential Reads for Web Pros by Website Magazine, and one of Top 100 Social Media Books Ever by Mellow Billow
Top Marketer of 2009 Named 56th on the list of Top 100 Most Influential Marketers of 2009 by Invesp Consulting
Top Marketer of 2008 Named 51st on the list of Top 100 Most Influential Marketers of 2008 by Invesp Consulting
Holder of 11 U.S. patents with more in other countries


Visiting Executive Lecturer at the University of Virginia’s Darden School of Business, 2007-present
Instructor at Rutgers University, Business School Executive Education, 2010-present and instructor for the Rutgers Executive MBA program 2012-present
Instructor at University of California at Irvine, 2010-presentDistinguished Instructor Award Recipient, 2013
Instructor at Farleigh Dickinson University, Petrocelli College of Continuing Studies, 2012-2014
Instructor at UCLA, 2010-2012
Course Developer for ClickZ, 2011-present
Course Developer for Direct Marketing Association’s Search Engine Marketing Certification Course, 2007

Professional Organizations

National Speakers Association (professional member)
Society for New Communications Research (Senior Fellow)
Marketing Executives Networking Group (member)
Search Engine Marketing Professional Organization (member)
Digital Analytics Association (member)
Association for Computing Machinery (member)
IEEE Computer Society (member)


BS with honors in Accounting in 1980 from Rutgers University, Newark College of Arts and Sciences
Certified as marketing professional by UK Royal Chartered Institute of Marketing in 1998 and awarded with an Advanced Certificate of Market Management Practice


Certified as a Senior IT Specialist by IBM in 2003
Certified as a product manager by Pragmatic Marketing in 2007
Certified as a Senior IT Specialist in 2008 and as a Distinguished IT Specialist in 2011
Certified as a Web Analytics Specialist by DataShaping in 2008