973.826.0744
info@mikemoran.com

 

Mike is a frequent speaker on Internet marketing, especially search marketing and social media, and on enterprise search and text analytics. He frequently appears as the keynote speaker at large events, but is also available for all day (or even multi-day) workshops.

Mike speaks at many private events, but only the public ones are listed here. Often, the slides used at the event are linked from that appearance:

  • August 4, 2014
    Rutgers University in New Brunswick, NJ

    Mike Moran is teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • July 15, 2014
    Biznology® Webinar with Andrew Schulkind

    If you’ve ever been greeted by a deafening silence after creating great content, you know that creating great content isn’t the end of the content marketing process. It’s the beginning. Learn how to promote, amplify and distribute your content to get the marketing results you want.


    Andrew Schulkind will provide an introduction to the strategies you should have in mind when promoting your content, and show you tools you can use to get the job done.


    In this free, 30-minute Biznology® webinar, you will learn techniques for getting a better return on the investment you’re making in content marketing.


    This special presentation is sponsored by Andigo New Media, BarnRaisers, GaggleAMP, MENG (NJ Chapter), and Unison.


    Since 1996, Andrew Schulkind has asked clients one simple question: what does digital marketing success look like, and how can marketing progress be measured?


    A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search-engine optimization, and email marketing, among other components. He views his primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

  • July 14, 2014
    Online course at UC Irvine Extension

    This is a 5-week course co-taught by Mike Moran and Rob Petersen. Social media is part of the marketing mix for many organizations today and provides them with unprecedented opportunities to engage stakeholders and consumers in direct ways. The unique nature of this medium and the disparate nature of the technologies requires a specific measurement and evaluation plan. This course will provide students with an in-depth and hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies.

  • July 9, 2014
    Online course from Rutgers University

    Mike Moran is teaching two modules of the Mini-MBA™: Virtual Digital Marketing program for the Rutgers Business School Executive Education department (RBSEE). The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and they will use a proprietary mobile application to deliver the course content.


    Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 12-week self-paced online course.

  • July 1, 2014
    Online course at Rutgers University

    Mike Moran is teaching the social media listening module of the Rutgers CMD Virtual Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program is a 12-week self-paced online course.

  • June 10, 2014
    Biznology® Webinar with Mike Moran

    All the cool kids are talking about Big Data. Feeling left out? Or hoping it’s another shiny fad that will fade? Big Data is changing marketing irrevocably, like a tsunami disrupting both fundamentals and process, and it’s only just started.


    In this webinar, you’ll learn:

    • Why Big Data is not a prediction, but a fact

    • How companies are using Big Data in marketing today

    • The critical skill set necessary to harness Big Data, and lead marketing change

    • Strategies for adapting to and transforming the insights of Big Data into marketing success


    In this free 30-minute Biznology® webinar, Mike Moran will show you why Big Data is actually the foregone conclusion of trends that have been underway for 40 years. Find out how to be ready not only for today’s Big Data, but for the even Bigger Data that is right around the corner.


    Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), Tim Peter and Associates, and Unison


    Mike Moran is the founder of Biznology, a well-known expert in all things digital marketing, and a senior strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, and retiring from IBM in 2008 as a Distinguished Engineer.

  • June 2, 2014
    Rutgers University in New Brunswick, NJ

    Mike Moran is teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • May 20, 2014
    Biznology® Webinar with Lori Weiman

    Imagine how well your pay per click (PPC) campaigns would perform if you had full visibility into the activity of competitors and industry leaders.


    Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend.


    In this webinar, you’ll learn the ten most important monitoring tips involving:


    • Keywords: Learn the keywords used by any company

    • Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending

    • CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals

    • Copy: Learn which ad copy and offers are most effective

    • Search Engines: See how to monitor mobile, international, and foreign language engines

    • And more, including rank, number of ad variations, geo-targeting and day-parting


    In this free 30-minute Biznology® webinar, Lori Weiman of The Search Monitor will expose marketers to important trends in paid search and display marketing and the monitoring tools needed to take advantage of them.


    Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), The Search Monitor, and Unison


    Lori Weiman is one of our authors at Biznology. As the CEO of The Search Monitor, her mission is to give search marketers the precision ad intelligence they need to outperform the competition. Prior to The Search Monitor, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit and a regular contributor to multiple blogs on search and affiliate marketing.

  • April 30, 2014
    Online course from Rutgers University

    Mike Moran is teaching two modules of the Rutgers CMD Mini-MBA™: Virtual Digital Marketing program. The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and you’ll use a proprietary mobile application to deliver the course content.


    Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 12-week self-paced online course.

  • April 28, 2014
    Online course at UC Irvine Extension

    This 7-week course is designed to provide marketers and business people an overview of methods, technologies and strategies for improving the performance of websites and other online properties. Rob Petersen and Mike Moran will examine how effective site optimization and personalization programs improve the relevance of content and offers for end users that result in increased online conversions and engagement. The course will address common obstacles to optimizing conversion, techniques to avoid them, and will introduce the primary components of an effective site optimization program, including: A/B and multivariate testing, audience segmentation and experience personalization via content targeting and recommendations. You will also gain a foundational understanding of the optimization technologies and methods that yield positive returns for businesses and create relevant experiences for end users.

  • April 8, 2014
    Biznology® Webinar with Ruth P. Stevens

    The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more? This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting.


    In this webinar, you’ll find out:


    • Your best prospecting media–and the media channels to avoid–for lead generation campaigning today

    • The single best offer strategy in B2B marketing today; plus other offers that motivate action

    • Lead qualification techniques that make your sales force happy

    • How to quadruple your campaign productivity with lead nurturing

    • The top two metrics that are essential to measuring the results of your lead generation investments


    In this free 30-minute Biznology® webinar, you’ll learn the soup-to-nuts process of generating qualified leads and tracking them to closure. And your sales counterparts will thank you for that!


    Special presentation sponsored by BarnRaisers, eMarketing Strategy, GaggleAMP, MENG (NJ Chapter), and Unison


    Ruth P. Stevens is one of our bloggers at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Ruth is the author of two business books: Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing: Plan, Promote, Profit. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. For more, visit www.ruthstevens.com.

  • April 8, 2014
    Online course at Rutgers University

    Mike Moran is teaching the social media listening module of the Rutgers CMD Virtual Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program runs as a 12-week self-paced online course.

  • March 31, 2014
    Online course at UC Irvine Extension

    Dr. Ash Pahwa and I collaborate on an on-demand online course covering organic and paid search. I teach three of the sessions and Ash handles the others. The course covers all the bases of Internet marketing using Search Engine Marketing, Inc. as its textbook. Internet-based marketing activities are rapidly supplanting traditional marketing techniques like direct mail, TV, radio, and display advertising. Search engines are the means whereby prospective customers find vendors. Consequently, Search Engine Optimization (SEO) provides a means to maximize web site traffic from those most in need of the vendor's products or services. SEO is much more than a few simple changes made to a web site. It's a multi-faceted strategy and should be an integral part of any marketing plan where a Web site is present.

    This course will explain how this exciting marketing technology may be harnessed and optimized. SEO encompasses both technology and strategy. Keyword/phrase selection and Web site content design that search engines reward with increased traffic will be discussed. Through this course, students will learn how to measure the Web site ranking before and after SEO implementation and quantify increases in traffic to the Web site. The three main search engines–Google, Yahoo, and Bing–will be addressed. This course will include how search engines work and strategies to improve Web site ranking. In the end landing page optimization strategies will be discussed.

  • March 31, 2014
    4-Hour Workshop at ClickZ Live NY

    I am teaching a half-day workshop on the training day before ClickZ Live New York (formerly called SES New York). Agile marketing can be described as the path to success in digital marketing that is based on experimentation and course correction, rather than tedious strategizing leading up to a "big bang" launch of a risky endeavor. In order to get the most out of your marketing campaign, feedback needs to be analyzed and necessary changes need to be implemented faster to improve the customer experience.

    Marketers need to think ahead–however, one of the difficulties of adopting agile marketing is the need to admit that most of what marketers do is actually wrong–it's not the best, it's not optimized, and it's not even good...but it's a start, and you'll eventually find an approach that works if you can get the right feedback.

    This workshop will introduce agile marketing, why it is essential to your marketing campaign, and strategies and tactics you can implement into your business plan. Many born-on-the-web successful companies such as Google, eBay, and Amazon all use agile marketing as a way to gain a better insight into what marketing tactics actually work. You might think that they do this now because they have lots of cash to run experiments. But the truth is that they have done this from the beginning—that's why they have so much cash.

    In this class you'll learn:

    • Why marketing is moving faster than ever. Time was that you could take your time and introduce a new campaign once a year. These days, events drive your marketing—you can't be without a response.

    • The basics of agile software development. Any technology-based marketing tactic (such as website development or search engine optimization) requires a different king of IT process. Agile development moves fast and is the basis behind the agile marketing methodology.

    • How digital marketing is direct marketing. Whether you sell online or offline, your marketing success is based on response. Learn how to measure the monetary impact of every marketing tactic you try, using it as a feedback loop to judge your marketing effectiveness.

    • How to test your way to success. You can speed up your feedback eve more through the use of testing. You can test two alternatives (A/B testing) or many alternatives (multivariate testing) and rapidly narrow down the best approach to many kinds of marketing tactics.

    • How to get started and keep going. Some people find agile marketing threatening or even scary. Learn how to approach wary people and help them adapt to this new way of improving marketing results. Also learn how to increase the agility of existing campaigns and make mid-campaign modifications.

  • March 31, 2014
    Online course at UC Irvine Extension

    Rob Peterson and I are teaching an online course to help students understand how to use the Internet and social media to create audience profiles. Through qualitative research methods and monitoring social media demographics, students will learn to identify the social media applications and strategies best-suited to reach specific targets. The course will address the techniques and best practices for identifying and engaging your audience to ensure the effectiveness of resources spent on social media, public relations, branding and marketing efforts.

  • March 31, 2014
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • March 11, 2014
    Biznology® Webinar with Monique de Maio

    You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place?  Maybe you already know that but are seeking a clearer understanding of your key customers; determining the value propositions that would resonate by those key customer types; identifying where to find those prospects and customers and finally, determining what to say to them?  Then this webinar is for you.

    In this webinar, you’ll find out how to think about your customers and prospects not as one homogeneous group, but as a combination of different types of decision makers, with different buying drivers and objectives.  By not treating everyone the same, your messages and value propositions to each of these types of customers will better resonate and results will follow.  This is also helpful if you have channel partners, distributors, strategic alliances, etc.

    In this free 30-minute Biznology® webinar, we’ll talk about how to build personas to segment your customers, use composites of the vital attributes of your customers to create different messages for each segment of your customers, and how to select the best outlets for these messages and content.

    Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), onDemandCMO, and Unison

    Monique de Maio is one of our bloggers at Biznology, and the Founder of onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services since 1998. OnDemand helps companies that do not have the skill sets or resources internally with ongoing marketing initiatives or projects, onDemand. Monique is a twenty-five year marketing veteran that has been an acting CMO for agencies and companies for as many years—ranging in size from enterprise to start ups and SMBs in between.

  • March 3, 2014
    Rutgers University in New Brunswick, NJ

    I am teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers CMD in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad, pre-loaded with course materials. The program is a one-week daytime accelerated class.

  • February 11, 2014
    Biznology® Webinar with Augustine Fou

    Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans? If you are spending money on digital advertising, you could be unknowingly wasting a large portion of your dollars, because if no humans saw your ad, there will never be conversions to sales.

    In this free 30-minute Biznology® webinar, you’ll find out about the many forms of digital ad fraud. We will then discuss how you can protect your ad spend from such fraud and also optimize your campaigns to target real human customers and therefore improve your actual ROI.

    Special presentation sponsored by BarnRaisers, GaggleAMP, Marketing Science Consulting Group, MENG (NJ Chapter), and Unison

    Dr. Augustine Fou is Founder and Advanced Technical Forensics expert at Marketing Science Consulting Group, Inc. He has served clients in digital marketing and strategy for over 17 years. He was the former Chief Digital Officer of a group of agencies within Omnicom and Digital Lead at McCann Worldgroup.

  • February 3, 2014
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • January 29, 2014
    Online course from Rutgers University

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Virtual Digital Marketing program. The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content.

    Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 12-week self-paced online course.

  • January 26, 2014
    Online Course at Fairleigh Dickinson University

    This course covers understanding and using best practices in social media marketing for branding and implementing an effective strategy. During this course, students will explore how to listen and monitor online competition and manage various online tools and processes for effective communication. Click on title for details on who can attend. Contact JoAnna Steiner of FDU in Teaneck, New Jersey, at 201-692-7357 for more information.

  • January 26, 2014
    Online course at Fairleigh Dickinson University

    Monique de Maio and I will be co-teaching an online graduate course on social media marketing that explains how to use social networks, such as Twitter and Facebook, blogs, YouTube, message boards, and other social media to understand what customers are saying. This course helps you to act on that knowledge with smarter digital campaigns in social media and elsewhere that show provable return on investment. Note: This course is open to students in the Masters of Administrative Science Program only. Contact Jasmine Sahni of FDU in Teaneck, New Jersey, at 201-692-7178 for more information.

  • January 23, 2014
    Connecticut Chapter of the Marketing Executives Networking Group (MENG) in Darien, CT

    All the cool kids are talking about big data. Feeling left out? Or hoping it’s another shiny fad that will fade? Big Data is changing marketing irrevocably, like a tsunami disrupting both fundamentals and process, and it’s only just started.

    Join MENG CT and Mike Moran, Senior Strategist, Converseon, to learn why Big Data is actually the foregone conclusion of trends that have been underway for 40 years. Find out how to be ready not only for today’s Big Data, but for the even Bigger Data that is right around the corner.

    Specifically, you’ll learn:

    • The new gatekeepers, tracking your prospects, filtering your message

    • The critical skill set necessary to harness Big Data, and lead marketing change

    • Strategies for adapting to and transforming the insights of big data into marketing success

    Peer networking over wine and cheese begins at 6:30 pm.

    Executive Guests Welcome – Members: Bring a friend, and be entered to win a bottle of wine at the event.

    Register here.

  • January 14, 2014
    Biznology® Webinar with Andrea Goldberg

    Do you want to understand how to grow your business and reap the benefits of social business? Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed? Are you aware of the organizational, cultural and leadership challenges social business brings with it? Do you know what tools are available to make your organization more open, participative and effective?

    In this free 30-minute Biznology® webinar, you’ll learn that the key to effective social media marketing programs often starts with changing employee roles and the organizations that they are a part of. This webinar will explore the emerging area of social HR and reveal how some of the most innovative and successful organizations have used social tools to transform jobs, ensure employee goals are tied into organizational strategies, reward individual and team social participation, and improve employee engagement and customer relationships.

    This webinar looks at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective. It will discuss how successful organizations have made this transition and will explore social media marketing and how it relates to social performance assessments, employment branding, job redesign, leadership, and employee engagement.

    Special presentation sponsored by BarnRaisers, Digital Culture Consulting, MENG, and Unison

    Andrea Goldberg, President of Digital Culture Consulting, is a business strategist and organizational psychologist with a cross-functional background in marketing, technology, communications and human resources. In her career at IBM she led pioneering work in branding, strategy, employee engagement and new markets. Dr. Goldberg is an adjunct professor at Montclair State University and serves on the research advisory board of Saugatuck Technology.

  • January 14, 2014
    Online course at Rutgers University

    I am teaching the social media listening module of the Rutgers CMD Virtual Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.

    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program runs as a 12-week self-paced online course.

  • November 19, 2013
    Biznology® Webinar with Denise Lee Yohn

    Do you need to strengthen your brand’s differentiation vs. competitors?

    Are new brands entering your category and changing the competitive dynamics?

    Do you know how to establish and maintain your competitive advantage?

    A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more.

    In this webinar, brand expert Denise Lee Yohn will show you how to craft a competitive brand positioning, including:

    • the most effective way to identify and define your target segment(s)

    • how to determine an appropriate competitive frame of reference

    • three strategies to establish meaningful and lasting differentiation

    • the sources that achieve brand credibility among today’s savvy customers

    In this free 30-minute Biznology® webinar, learn how to ensure your brand stands out from the competition and stands up to competitive threats.

    Special presentation sponsored by BarnRaisers LLC, Denise Lee Yohn Inc., and Unison

    Blending a fresh perspective, 25 years of experience working with world-class brands (including Sony and Frito-Lay), and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January 2014).

  • November 11, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching the Agile Marketing module of the Mini-MBA™: Strategic Marketing at Rutgers CMD. At the core of every business is the need to obtain, grow, and retain customers. The marketing function has always been concerned with understanding and delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in the face of increased global competition and a flattening world. The Rutgers Mini-MBA™: Strategic Marketing program provides a comprehensive examination of the latest marketing tools, methods and strategies for generating and growing customer value. Delivered in a highly interactive, hands-on setting, participants complete the course with a working knowledge of the material, ready to apply it at their company.

    In addition to learning marketing concepts and tools, participants begin developing marketing plans that:

    1. Analyze and understand customer segments and the drivers of customer behavior

    2. Are based on the competitive landscape and the drivers of the firm’s competitive advantage

    3. Identify trends and shifts in the industry and possible strategic partnerships

    4. Provide an implementation schedule, with measurable outcomes and a detailed action plan

    The program fee includes an Apple iPad, containing the pre-loaded program materials, for each participant. The program is one-week daytime accelerated course.

  • October 28, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching the Agile Marketing module of the Mini-MBA™: Entrepreneurship at Rutgers CMD. While being a successful entrepreneur is highly rewarding, starting and running a business can also be overwhelming, emotionally draining, and financially risky. The difference between success and failure often lies in the ability to create a logical plan, mitigate risk, minimize mistakes, and build a strong support system. The Rutgers Mini-MBA™: Entrepreneurship focuses on these key elements of business success. Taught by both Rutgers faculty and seasoned entrepreneurs, the coursework combines the theory of traditional MBA programs with the real-world entrepreneurial training needed to lead a business venture to success. The goal is for participants to leave the class ready to take their business to the next level. Each participant is expected to create an actionable business plan and make a presentation to an investor panel as a final project. The program fee includes an Apple iPad, containing the pre-loaded program materials, for each participant. The program is one-week daytime accelerated course.

  • October 28, 2013
    Online course at UC Irvine Extension

    I'm teaching an online course designed for marketers and business people wishing to learn more about the topic of agile marketing. Students will be introduced to this concept which is growing in popularity, allowing marketing results to form the feedback on marketing activities, driving continuous improvement of results. Agile marketing has its roots in two very different disciplines, direct marketing and agile software development. While offline direct marketing forms the basis of many agile marketing principles, most agile marketing practices are moored in digital marketing, where feedback is easier to gather and where technology allows changes to be made quickly. Despite the success of agile marketing techniques, students will be given guidance on how to overcome resistance from traditionalists that are not ready to make the cultural and organizational changes required to benefit from agile marketing's power.

  • Content Marketing: Implementing a Winning Program
    October 28, 2013
    Full-day seminar for BMA-NJ in Livingston, NJ

    So, you've been hearing about content marketing for years. You're convinced that it's important for your business or your clients. You know that unless you provide valuable information for your audience, someone else will. Maybe you've even been engaging in content marketing already. But you really want to know how to do it better.

    You want to know:

    • How can you discover the problems and issues your audience faces?

    • How can you continuously create new, high-quality content that your audience values?

    • How can you get the attention of your audience for this great content?

    • How can you measure the success of your content marketing campaign?

    This all-day training session will answer those questions and more. If you know that you need better content marketing, but you don't know the steps to get there, this class is for you. We won't waste time convincing you that content marketing is important. Instead, we'll walk you through the techniques that will make your content marketing a success. We'll look at real-world examples from B2B and B2C companies. We'll help you to use your own organization (or that of your clients) to apply what you learn to your own content marketing strategy and tactics, leaving with action items to improve your content marketing immediately.

    After attending, you'll know how:

    • Inexpensive online techniques allow you to research the topics your audience cares about

    • Time-tested techniques used by commercial publishers for decades create a steady stream of high-quality content that captivates audiences

    • Direct marketing techniques test your content marketing concepts to pick the winners

    • Google, Facebook, and other gatekeepers decide whether your content is any good

    • Search marketing, social media marketing, and other attention-getting techniques help your audience discover your great content

    • The experts in your organization can be motivated to do the bulk of the content creation

    Who should attend?

    Anyone who works in or manages search marketing, social media, or content development in your agency or organization. This session is designed for the person who is convinced of the importance of content marketing but needs the practical steps to succeed.

    A light breakfast and lunch are included! Early bird discounts are available if you register by October 4.

  • October 22, 2013
    Biznology® Webinar with Ruth P. Stevens

    B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—is an essential tool for marketing effectiveness today. But many B2B marketers struggle with the question of what content to develop, how to get it produced efficiently, and the best applications for content marketing.

    In this webinar, you’ll find out how to analyze your content needs, and prioritize the content to produce. We’ll also cover the best applications for content in driving toward B2B marketing objectives, like sales lead generation. You’ll leave the webinar with 5 tricks for planning your content program that you can apply immediately, to save time and save money.

    In this free 30-minute Biznology® webinar, you’ll learn the essentials of planning for top-quality content that supports your B2B marketing objectives.

    Special presentation sponsored by BarnRaisers LLC and Unison

    Ruth P. Stevens is one of our bloggers at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Ruth is the author of two business books: Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing: Plan, Promote, Profit. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. For more, visit www.ruthstevens.com.

  • October 15, 2013
    SMX in Stockholm, Sweden

    I'm giving the closing talk on the second day at SMX Stockholm about the future of digital marketing. All of us in digital marketing struggle to keep up with the constant changes, but the rate of change is not slowing down. In fact, it’s accelerating. How can we approach this breathtaking pace in a way to benefit from it?

    For a 15% discount, enter code SPEAKSESMX13 when registering!

  • October 7, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • October 6, 2013
    Online Course at Fairleigh Dickinson University

    This course covers understanding and using best practices in Social Media marketing for branding and implementing an effective strategy. During this course, students will explore how to listen and monitor online competition and manage various online tools and processes for effective communication. This course is open to adult undergraduates in the online BAIS program and the NSHSS initiative for honors HS students. Contact JoAnna Steiner of FDU in Teaneck, New Jersey, at 201-692-7357 for more information.

  • September 30, 2013
    Online course at UC Irvine Extension

    Dr. Ash Pahwa and Mike collaborate on an on-demand online course covering organic and paid search. Mike teaches three of the sessions and Ash handles the others. The course covers all the bases of Internet marketing using Search Engine Marketing, Inc. as its textbook. Internet-based marketing activities are rapidly supplanting traditional marketing techniques like direct mail, TV, radio, and display advertising. Search engines are the means whereby prospective customers find vendors. Consequently, Search Engine Optimization (SEO) provides a means to maximize web site traffic from those most in need of the vendor's products or services. SEO is much more than a few simple changes made to a web site. It's a multi-faceted strategy and should be an integral part of any marketing plan where a Web site is present.

    This course will explain how this exciting marketing technology may be harnessed and optimized. SEO encompasses both technology and strategy. Keyword/phrase selection and Web site content design that search engines reward with increased traffic will be discussed. Through this course, students will learn how to measure the Web site ranking before and after SEO implementation and quantify increases in traffic to the Web site. The three main search engines–Google, Yahoo, and Bing–will be addressed. This course will include how search engines work and strategies to improve Web site ranking. In the end landing page optimization strategies will be discussed.

  • September 24, 2013
    Online course from Rutgers University

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Virtual Digital Marketing program. The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content.

    Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 12-week self-paced online course.

  • September 24, 2013
    Biznology® Webinar with Rob Petersen and Mike Moran

    • 80% of visitors to a website begin by typing keywords in the query box of a search engine

    • 42% click on the website in the #1 position on the search page

    • 90% click a website on the first page

    These facts underscore that if your brand is on the internet, a high rank on the search engines is a requirement for business.

    Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. It is the single most measurable, profitable, and predictable activity a business can pursue in digital marketing.

    Many are fooled to believe that, for a top rank, you need to know the right tools, tricks, and people. Do you know the difference between the myths and realities of SEO?

    In this webinar, Rob Petersen and Mike Moran engage in a point-counterpoint discussion to clarify the folklore vs. the wisdom of SEO. Don’t be fooled about what it takes to achieve a high rank on search pages. Join Rob and Mike when they explain the principles and practices that make SEO work effectively in 12 Myths vs. Realities of SEO.

    Special presentation sponsored by BarnRaisers, Brick Marketing, Converseon, Marketing Pilgrim, and Unison

    Rob Petersen is President of BarnRaisers, a digital marketing solutions company using social media, the power of community and the proven principles of relationship marketing to build brands. He’s also on the MBA faculty of Rutgers University, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times.

  • September 23, 2013
    Online course at UC Irvine Extension

    I'm teaching an online course designed for marketers and business people who want to learn more about search engine marketing (SEM). Students will be introduced to technologies, techniques, and strategies required to achieve high rankings on search engines and to learn why search engine marketing is one of the most cost-effective promotional strategies available. I will give an introduction to both organic search engine optimization practices and pay-per-click, enabling the student to compare and contrast these strategies. Students will be given guidance on how to select the best method and create an effective search engine marketing campaign to achieve their promotional goals.

  • September 22, 2013
    Online course at Fairleigh Dickinson University

    Monique de Maio and I will be co-teaching an online graduate course on social media marketing that explains how to use social networks, such as Twitter and Facebook, blogs, YouTube, message boards, and other social media to understand what customers are saying. This course helps you to act on that knowledge with smarter digital campaigns in social media and elsewhere that show provable return on investment. Note: This course is open to students in the Masters of Administrative Science Program only. Contact Jasmine Sahni of FDU in Teaneck, New Jersey, at 201-692-7178 for more information.

  • September 16, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers CMD in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad, pre-loaded with course materials. The program is a one-week daytime accelerated class.

  • September 10, 2013
    Workshop at SES San Francisco

    So, you've been hearing about content marketing for years. You're convinced that it's important for your business or your clients. You know that unless you provide valuable information for your audience, someone else will. Maybe you've even been engaging in content marketing already. But you really want to know how to do it better.

    You want to know:

    • How can you discover the problems and issues your audience faces?

    • How can you continuously create new, high-quality content that your audience values?

    • How can you get the attention of your audience for this great content?

    • How can you measure the success of your content marketing campaign?

    This four-hour training session will answer those questions and more. If you know that you need better content marketing, but you don't know the steps to get there, this class is for you. We won't waste time convincing you that content marketing is important. Instead, we'll walk you through the techniques that will make your content marketing a success. We'll look at real-world examples from B2B and B2C companies. We'll help you to use your own organization (or that of your clients) to apply what you learn to your own content marketing strategy and tactics, leaving with action items to improve your content marketing immediately.

    After attending, you'll know how:

    • Inexpensive online techniques allow you to research the topics your audience cares about

    • Time-tested techniques used by commercial publishers for decades create a steady stream of high-quality content that captivates audiences

    • Direct marketing techniques test your content marketing concepts to pick the winners

    • Google, Facebook, and other gatekeepers decide whether your content is any good

    • Search marketing, social media marketing, and other attention-getting techniques help your audience discover your great content

    • The experts in your organization can be motivated to do the bulk of the content creation

  • September 10, 2013
    Rutgers University in New Brunswick, NJ

    Mike is teaching two modules of the Rutgers Mini-MBA™: Digital Marketing program at Rutgers CMD in New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a nine-week evening accelerated course.

  • September 6, 2013
    Online course at Rutgers University

    I am teaching the social media listening module of the Rutgers CMD Virtual Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.

    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program runs as a 12-week self-paced online course.

  • August 5, 2013
    Rutgers University in New Brunswick, NJ

    I am teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

  • July 30, 2013
    Online course at UC Irvine Extension

    Dr. Ash Pahwa and Mike collaborate on an on-demand online course covering organic and paid search. Mike teaches three of the sessions and Ash handles the others. The course covers all the bases of Internet marketing using Search Engine Marketing, Inc. as its textbook. Internet-based marketing activities are rapidly supplanting traditional marketing techniques like direct mail, TV, radio, and display advertising. Search engines are the means whereby prospective customers find vendors. Consequently, Search Engine Optimization (SEO) provides a means to maximize web site traffic from those most in need of the vendor's products or services. SEO is much more than a few simple changes made to a web site. It's a multi-faceted strategy and should be an integral part of any marketing plan where a Web site is present.

    This course will explain how this exciting marketing technology may be harnessed and optimized. SEO encompasses both technology and strategy. Keyword/phrase selection and Web site content design that search engines reward with increased traffic will be discussed. Through this course, students will learn how to measure the Web site ranking before and after SEO implementation and quantify increases in traffic to the Web site. The three main search engines–Google, Yahoo, and Bing–will be addressed. This course will include how search engines work and strategies to improve Web site ranking. In the end landing page optimization strategies will be discussed.

  • July 22, 2013
    Online course at UC Irvine Extension

    This is a 5-week course co-taught by Mike Moran and Rob Petersen. Social media is part of the marketing mix for many organizations today and provides them with unprecedented opportunities to engage stakeholders and consumers in direct ways. The unique nature of this medium and the disparate nature of the technologies requires a specific measurement and evaluation plan. This course will provide students with an in-depth and hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies.

  • July 15, 2013
    Online course at UC Irvine Extension

    This 7-week course is designed to provide marketers and business people an overview of methods, technologies and strategies for improving the performance of websites and other online properties. Mike Moran and Rob Petersen will examine how effective site optimization and personalization programs improve the relevance of content and offers for end users that result in increased online conversions and engagement. The course will address common obstacles to optimizing conversion, techniques to avoid them, and will introduce the primary components of an effective site optimization program, including: A/B and multivariate testing, audience segmentation and experience personalization via content targeting and recommendations. You will also gain a foundational understanding of the optimization technologies and methods that yield positive returns for businesses and create relevant experiences for end users.

  • July 9, 2013
    Biznology® Webinar with Chris Abraham

    Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.

    In this free 30-minute Biznology® webinar, you’ll learn all about earned media marketing: how to get off your duff and get out there online.

    You’ll find out:

    • How to identify the right people to engage

    • The best way to engage

    • What to say and how to message them

    • How to ask for what you need in a compelling (not annoying) way

    Chris Abraham will go through a real case study for Mizuno Running. He’ll show how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. Chris will show you how to find the right online influencers, bloggers, and the social media savvy.

    He’ll teach you how to:

    • Befriend them honestly and openly

    • Appeal to them on their own terms

    • Give them what they need and get what you need for a successful campaign

    • Create a blogger-optimized news release

    • Interact with them so that everyone feels respected and leaves happy

    • Maximize coverage in blog posts and social media shares

    Earned media mentions are much more organic than paid media and are more authentic. They live a longer life than paid/contextual advertising and can powerfully influence organic search on Google and Bing.

    Sponsors: BarnRaisers, Brick Marketing, Gerris digital, Marketing Pilgrim, and Unison

    Chris Abraham is a blogger at Biznology. He’s Director of Social Media at Unison, an integrated brand agency combining strategic, creative, and technology services to help clients build and strengthen their brands. He focuses on blogger outreach/engagement and Internet crisis response. He is Founder/Principal of Gerris digital, a full-service digital strategy consulting firm.

  • June 20, 2013
    Online course from Rutgers University

    I am teaching the social media listening module of the Rutgers CMD Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.

    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program runs as a 10-week self-paced online course.

 

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