Bill has been a pioneer in search marketing who started optimizing pages in 1994 and is considered the top thought leader on enterprise and global search engine marketing. He is an internationally recognized search marketing expert who has spoken at conferences in over 30 countries. He is the co-author of the best-selling book on search marketing, Search Marketing, Inc.

Press, industry analysts, and corporate leaders frequently seek Bill’s advice to effectively leverage enterprise and global search marketing. Bill is the CEO of Back Azimuth Consulting. At Back Azimuth, Bill oversees the innovation for developing cutting-edge keyword data mining models to identify missed opportunities and ways to increase revenue based on understanding consumer needs. Bill is also responsible for Back Azimuth’s search marketing thought leadership and for developing global search marketing strategic roadmaps for multinationals such as Absolut Vodka, Cisco, HP, MGM and Pernod-Ricard.

Bill is a veteran of the U.S. Marine Corps, and he earned a B.A. in Asian Studies/Japanese from the University of Maryland, Tokyo Campus, and a B.S. in international business from California State University, Los Angeles. Bill can be reached through his company website or his blog.