I make many appearances for private companies, but also appear at some public conferences when time permits. You can check out my previous speaking engagements (the public ones), but don’t miss my upcoming public events:
If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored?
• 92% of marketers say social media is important to their business (Social Media Examiner - http://bit.ly/1PIwtGj)
• 73% plan to increase spending on marketing analytics (The CMO Survey - http://bit.ly/1RmnaM5)
• Only 42% are able to measure their social activities (Social Media Examiner)
Rob Petersen will tell you the 10 social media metrics that matter, why they matter and how to apply them your business. And he’ll do this using a case study to show you.
In this free 30-minute Biznology® webinar, you’ll learn how to measure social media activities and find actionable insight to achieve better results.
Special presentation sponsored by BarnRaisers, GaggleAMP, and Gerris digital
Rob Petersen is President of BarnRaisers, a full service digital marketing company that builds brands using proven relationship principles and ROI. Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.
Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Online Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this course, participants will have a solid framework for making better business decisions about issues affecting their companies–and their careers.
This 12-week course is completely self-paced and 100% online. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. Mike also holds a Virtual Office Hour to offer further insights and answer questions.
Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.
This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.
You built it, where are they? Unless you’re a celebrity, influencers won't come to your open mic night unless you’ve already won them over. Learn to get the attention of potential natural allies and fans, connect with them, and appeal to their interests and passions to benefit your brand in a million ways, often for free.
You’ve registered your profiles, set up an editorial calendar for a year, and spent months on social media, and NOTHING. Chris Abraham will show you simple actionable steps to invite everyone to the party you’ve been throwing for months to an empty room. You'll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing.
Content marketing is expensive in time and cash. You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. It doesn’t just happen—it requires getting off your duff and saying hello to your natural allies, future fans, serious prospects, and future clients and not just waiting for the stars to align.
In this 30-minute Biznology webinar, we’ll cover online influencer marketing, from research to prospecting, outreach to engagement, incentives to activation. We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results.
Special presentation sponsored by BarnRaisers, GaggleAMP, and Gerris Corp
Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris is founder and principal consultant of Gerris Corp, an agency devoted to online brand promotion and protection through influencer outreach and engagement.