973.826.0744


info@mikemoran.com

size edited 2011-12-09 BMA-NJ event 4

I make many appearances for private companies, but also appear at some public conferences when time permits. You can check out my previous speaking engagements (the public ones), but don’t miss my upcoming public events:

June 6, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
June 14, 2016
Biznology® Webinar with Andrew Schulkind

Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision. That need is particularly crucial early in the process, when prospects aren't yet open to talking to a salesperson. Email, done well, may just be the perfect solution.


But how do we create email campaigns that work?

• By understanding what your audience really wants–and doesn’t want–when they go to their overstuffed inboxes

• By knowing how to measure what is working and how to adjust over time

• By understanding the importance of balancing mobile vs. desktop, impressions vs. engagement, and other sometimes competing elements of successful email marketing


In this free 30-minute Biznology® webinar with Andrew Schulkind, you will learn the concepts that work regardless of your industry and audience, and learn the metrics to track to ensure your email marketing is always improving. We’ll focus on building great subject lines, crafting great content, encouraging action, and staying on the right side of the regulatory line.


Special presentation sponsored by Andigo New Media, BarnRaisers, GaggleAMP, and Gerris digital


A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components. He views his primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

 
June 21, 2016
Text Analytics World Conference, Chicago

Register before May 6 for lowest price and use code SPEAKER for an additional 15% off on a two-day pass.


Mike Moran is speaking on the second day of the TAW Conference. Social media listening doesn’t always need fancy tools, when spotting trends is all you need to do, such as for crisis management. But when conducting market research, you must aggregate the conversation and draw broad conclusions on sentiment and other categories, highlighting huge challenges that don’t always have easy answers. Semi-supervised machine learning, relevance feedback, crowdsourcing, and other techniques can provide some answers to these challenges to allow customized categorization of social conversations and even the hope of predictive levels of accuracy.


Text Analytics World is where leaders in the field gather. Join us for practical solutions, new approaches, and the most interesting applications of text analytics. TAW speakers deliver the latest methods and techniques. With valuable networking opportunities, you’ll share strategies and tips with fellow attendees.


This leading event provides the means for people in fields traditionally separate and siloed to communicate and learn from one another – discovering how much they can gain from an interdisciplinary collaboration.

 
September 6, 2016
Online course from Rutgers Business School

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
September 12, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
October 17, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This one-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.