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size edited 2011-12-09 BMA-NJ event 4

I make many appearances for private companies, but also appear at some public conferences when time permits. You can check out my previous speaking engagements (the public ones), but don’t miss my upcoming public events:

June 8, 2015
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program is one-week daytime accelerated course.

June 9, 2015
Biznology® Webinar with Mike Moran

Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Neither side really understands what the other is doing. One way to bridge the gap is with a more focused kind of content marketing than you probably do today. Wouldn’t it be great to offer your sales team a resource to actually close sales, instead of just more leads?


You’ll find out how to:

• Bridge the marketing-sales terminology gap
• Provide marketing material to salespeople that opens the door to a client conversation
• Keep score so that you know which marketing material is really working


In this free 30-minute Biznology® webinar, Mike Moran will show you a simple step-by-step process that tweaks the marketing you are already doing and helps your sales force get to a whole new level. Don’t settle for Marketing and Sales sniping at each other across the great divide. Bring your teams together so that marketing leads to sales in a brand new way.


Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, SoloSegment and Tim Peter & Associates

June 15, 2015
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching one module for the Rutgers Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. It was strategically developed through collaboration between the internationally ranked Rutgers Business School and the IEEE, the world’s largest professional association. Technical professionals who complete the Mini-MBA program will be better attuned to customer needs and stakeholders’ perspectives, will be able to align technical progress with business strategy, and will understand financial levers and operations.


This ten-module certificate program, taught by a team of top industry experts, incorporates cutting-edge digital technology into the teaching approach, supplying all participants with their own Apple® iPad™ and leveraging a proprietary mobile application to deliver the course content. The program is one-week daytime accelerated course.

July 28, 2015
Biznology® Webinar with Andrew Schulkind

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. But these powerful tools, and even old-fashioned tools like email and, gasp, snail mail, work best when they are part of an integrated whole built around a unifying hub. Your website is that hub.


We'll discuss how a marketing-focused website helps to amplify the strengths of social media, email marketing and other important digital marketing tools, and how those tools strengthen your website.


In this free 30-minute Biznology® webinar, we'll outline the key elements of every successful marketing-savvy website, including how to establish credibility, reach varied audience segments, appeal to prospects at every stage of the buying cycle, and build relationships over time.


Special presentation sponsored by Andigo New Media, BarnRaisers, GaggleAMP, and Gerris digital


A veteran content marketer, web developer, and digital strategist, Andrew Schulkind founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search-engine optimization, and email marketing, among other components. He views his primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

August 3, 2015
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

September 1, 2015
Online course from Rutgers Business School

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

September 21, 2015
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

September 24, 2015
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

October 5, 2015
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

December 7, 2015
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.